#900301
Closest named color: Brick Red (#8F1402). oklch(41.2% 0.167 29.4), rgb(144, 3, 1).
Aa
White text reads best on this color (9.54:1).
About this color
#900301 is a dark, vivid red. In OKLCH its lightness is 41%, its chroma 0.167 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Brick Red (#8F1402), ΔE 0.012 away. White text reads best on it, at 9.54:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Brick Red (#8F1402) |
| Black text | 2.19:1 |
| White text | 9.54:1 |
Values
| HEX | #900301 |
| RGB | rgb(144, 3, 1) |
| HSL | hsl(1, 99%, 28%) |
| OKLCH | oklch(41.2% 0.167 29.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #900301 | 9.54:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #900301 | 2.19:1 | Fails | Lc 14.3 | Not readable |
| #900301 text on white | 9.54:1 | AAA | Lc 89.7 | Fine for body text |
| #900301 text on black | 2.19:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F0
oklch(97% 0.013 28.9)
-
Step 100
100
#FCE3DF
oklch(93.5% 0.028 28.5)
-
Step 200
200
#FBCCC5
oklch(88.4% 0.054 28.1)
-
Step 300
300
#F9A99C
oklch(80.9% 0.097 29.5)
-
Step 400
400
#F27665
oklch(70.7% 0.156 29.5)
-
Step 500
500
#E94939
oklch(63% 0.199 29.5)
-
Step 600
600
#D51A10
oklch(55.6% 0.217 29.4)
-
Step 700
700
#B70200
oklch(49% 0.2 29.4)
-
Step 800
800 (this color)
#900301
oklch(41.2% 0.167 29.4)
-
Step 900
900
#781912
oklch(37.7% 0.131 29.1)
-
Step 950
950
#47110C
oklch(27% 0.083 29)
#900301 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3300 | 0.182 |
| Deuteranopia (no green cones) | #5A4F00 | 0.162 |
| Tritanopia (no blue cones) | #A00007 | 0.035 |
| Achromatopsia (no color) | #454545 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #900301
#900301
oklch(41.2% 0.167 29.4)
- #005560
#005560
oklch(41.2% 0.071 209.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #900301, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick Red #8F1402 ΔE 0.012
- Dark Red #8B0000 ΔE 0.012
- Blood Red #980002 ΔE 0.017
- Deep Red #9A0200 ΔE 0.022
- Carmine #9D0216 ΔE 0.032
- Maroon #800000 ΔE 0.037
- Brown Red #922B05 ΔE 0.045
- Red Brown #8B2E16 ΔE 0.046
Use #900301 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.