#7F404E
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.088 7.1), rgb(127, 64, 78).
Aa
White text reads best on this color (7.64:1).
About this color
#7F404E is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.088 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.018 away. White text reads best on it, at 7.64:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.64:1 |
Values
| HEX | #7F404E |
| RGB | rgb(127, 64, 78) |
| HSL | hsl(347, 33%, 37%) |
| OKLCH | oklch(45.5% 0.088 7.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7F404E | 7.64:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #7F404E | 2.74:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #7F404E text on white | 7.64:1 | AAA | Lc 86.3 | Fine for body text |
| #7F404E text on black | 2.74:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EBD2D6
oklch(88.6% 0.028 6.7)
-
Step 300
300
#DFB3BB
oklch(80.8% 0.052 6.1)
-
Step 400
400
#CD8B98
oklch(70.6% 0.082 6.5)
-
Step 500
500
#BF6D7E
oklch(63.1% 0.105 7.2)
-
Step 600
600
#AA5468
oklch(55.6% 0.114 6.8)
-
Step 700
700
#924456
oklch(49.2% 0.107 7.3)
-
Step 800
800 (this color)
#7F404E
oklch(45.5% 0.088 7.1)
-
Step 900
900
#60313B
oklch(37.7% 0.069 7.3)
-
Step 950
950
#381D23
oklch(27% 0.043 6)
#7F404E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4C4E | 0.097 |
| Deuteranopia (no green cones) | #5B584D | 0.089 |
| Tritanopia (no blue cones) | #893A45 | 0.023 |
| Achromatopsia (no color) | #535353 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7F404E
#7F404E
oklch(45.5% 0.088 7.1)
- #00655E
#00655E
oklch(45.6% 0.08 186.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7F404E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.018
- Dark Mauve #874C62 ΔE 0.041
- Purple Brown #673A3F ΔE 0.056
- Red Brown #8B2E16 ΔE 0.070
- Light Maroon #A24857 ΔE 0.075
- Auburn #9B2226 ΔE 0.078
- Rust Brown #8B3103 ΔE 0.079
- Saddle Brown #8B4513 ΔE 0.080
Use #7F404E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.