#7F404C
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.088 9.1), rgb(127, 64, 76).
Aa
White text reads best on this color (7.66:1).
About this color
#7F404C is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.088 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.017 away. White text reads best on it, at 7.66:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.66:1 |
Values
| HEX | #7F404C |
| RGB | rgb(127, 64, 76) |
| HSL | hsl(349, 33%, 37%) |
| OKLCH | oklch(45.4% 0.088 9.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7F404C | 7.66:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #7F404C | 2.74:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #7F404C text on white | 7.66:1 | AAA | Lc 86.3 | Fine for body text |
| #7F404C text on black | 2.74:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EBD2D5
oklch(88.5% 0.028 9.4)
-
Step 300
300
#DFB4B9
oklch(80.9% 0.05 10.4)
-
Step 400
400
#CE8B96
oklch(70.7% 0.083 8.6)
-
Step 500
500
#BF6D7C
oklch(63% 0.105 8.8)
-
Step 600
600
#AA5465
oklch(55.5% 0.114 9)
-
Step 700
700
#924454
oklch(49.1% 0.106 8.9)
-
Step 800
800 (this color)
#7F404C
oklch(45.4% 0.088 9.1)
-
Step 900
900
#60313A
oklch(37.7% 0.069 8.7)
-
Step 950
950
#381D22
oklch(26.9% 0.043 8.4)
#7F404C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4C4C | 0.095 |
| Deuteranopia (no green cones) | #5B584B | 0.089 |
| Tritanopia (no blue cones) | #893A44 | 0.023 |
| Achromatopsia (no color) | #535353 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7F404C
#7F404C
oklch(45.4% 0.088 9.1)
- #00645F
#00645F
oklch(45.4% 0.079 188.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7F404C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.017
- Dark Mauve #874C62 ΔE 0.043
- Purple Brown #673A3F ΔE 0.055
- Red Brown #8B2E16 ΔE 0.068
- Light Maroon #A24857 ΔE 0.075
- Rust Brown #8B3103 ΔE 0.076
- Auburn #9B2226 ΔE 0.076
- Saddle Brown #8B4513 ΔE 0.077
Use #7F404C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.