#7E3440
Closest named color: Brownish Purple (#76424E). oklch(43% 0.103 12.5), rgb(126, 52, 64).
Aa
White text reads best on this color (8.56:1).
About this color
#7E3440 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.103 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.56:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.45:1 |
| White text | 8.56:1 |
Values
| HEX | #7E3440 |
| RGB | rgb(126, 52, 64) |
| HSL | hsl(350, 42%, 35%) |
| OKLCH | oklch(43% 0.103 12.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7E3440 | 8.56:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #7E3440 | 2.45:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #7E3440 text on white | 8.56:1 | AAA | Lc 88.9 | Fine for body text |
| #7E3440 text on black | 2.45:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E7
oklch(93.5% 0.018 8.8)
-
Step 200
200
#EED1D3
oklch(88.5% 0.033 13)
-
Step 300
300
#E5B1B6
oklch(80.9% 0.061 12.1)
-
Step 400
400
#D58790
oklch(70.6% 0.096 12.3)
-
Step 500
500
#C86775
oklch(63% 0.124 12.2)
-
Step 600
600
#B34D5D
oklch(55.6% 0.133 12.8)
-
Step 700
700
#9A3D4D
oklch(49.1% 0.125 12.4)
-
Step 800
800 (this color)
#7E3440
oklch(43% 0.103 12.5)
-
Step 900
900
#652D36
oklch(37.6% 0.081 11.7)
-
Step 950
950
#3B1B1F
oklch(26.9% 0.05 13.1)
#7E3440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444340 | 0.113 |
| Deuteranopia (no green cones) | #57523E | 0.104 |
| Tritanopia (no blue cones) | #892A39 | 0.026 |
| Achromatopsia (no color) | #4C4C4C | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7E3440
#7E3440
oklch(43% 0.103 12.5)
- #005C5B
#005C5B
oklch(42.9% 0.073 193.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7E3440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.046
- Red Brown #8B2E16 ΔE 0.054
- Red Wine #8C0034 ΔE 0.064
- Auburn #9B2226 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.066
- Brown Red #922B05 ΔE 0.068
- Dark Mauve #874C62 ΔE 0.070
Use #7E3440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.