#7D4768
Closest named color: Dark Mauve (#874C62). oklch(47.3% 0.086 343.5), rgb(125, 71, 104).
Aa
White text reads best on this color (7.06:1).
About this color
#7D4768 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.086 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.028 away. White text reads best on it, at 7.06:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.97:1 |
| White text | 7.06:1 |
Values
| HEX | #7D4768 |
| RGB | rgb(125, 71, 104) |
| HSL | hsl(323, 28%, 38%) |
| OKLCH | oklch(47.3% 0.086 343.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D4768 | 7.06:1 | AAA | Lc -89.2 | Fine for body text |
| Black text on #7D4768 | 2.97:1 | Fails | Lc 19.8 | Dividers and decoration only |
| #7D4768 text on white | 7.06:1 | AAA | Lc 84.3 | Fine for body text |
| #7D4768 text on black | 2.97:1 | Fails | Lc -17.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#F0E7EC
oklch(93.6% 0.012 342.6)
-
Step 200
200
#E5D3DD
oklch(88.4% 0.024 343)
-
Step 300
300
#D5B6C7
oklch(80.8% 0.042 343.9)
-
Step 400
400
#BF90AB
oklch(70.6% 0.067 343.6)
-
Step 500
500
#AE7597
oklch(63.2% 0.085 343.2)
-
Step 600
600
#995D81
oklch(55.7% 0.092 343.7)
-
Step 700
700 (this color)
#7D4768
oklch(47.3% 0.086 343.5)
-
Step 800
800
#6A3F59
oklch(42.8% 0.07 343.5)
-
Step 900
900
#563549
oklch(37.6% 0.056 343.1)
-
Step 950
950
#331F2B
oklch(27% 0.037 343.1)
#7D4768 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A5369 | 0.090 |
| Deuteranopia (no green cones) | #585C67 | 0.083 |
| Tritanopia (no blue cones) | #834753 | 0.036 |
| Achromatopsia (no color) | #585858 | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D4768
#7D4768
oklch(47.3% 0.086 343.5)
- #216B4E
#216B4E
oklch(47.4% 0.087 163.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D4768, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.028
- Brownish Purple #76424E ΔE 0.043
- Light Eggplant #894585 ΔE 0.053
- Dull Purple #84597E ΔE 0.054
- Dusky Purple #895B7B ΔE 0.060
- Muted Purple #805B87 ΔE 0.062
- Dusty Purple #825F87 ΔE 0.070
- Light Maroon #A24857 ΔE 0.077
Use #7D4768 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.