#7D4664
Closest named color: Dark Mauve (#874C62). oklch(47% 0.085 347), rgb(125, 70, 100).
Aa
White text reads best on this color (7.16:1).
About this color
#7D4664 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.085 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.027 away. White text reads best on it, at 7.16:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.93:1 |
| White text | 7.16:1 |
Values
| HEX | #7D4664 |
| RGB | rgb(125, 70, 100) |
| HSL | hsl(327, 28%, 38%) |
| OKLCH | oklch(47% 0.085 347) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D4664 | 7.16:1 | AAA | Lc -89.6 | Fine for body text |
| Black text on #7D4664 | 2.93:1 | Fails | Lc 19.4 | Dividers and decoration only |
| #7D4664 text on white | 7.16:1 | AAA | Lc 84.6 | Fine for body text |
| #7D4664 text on black | 2.93:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#F0E7EB
oklch(93.6% 0.011 348.4)
-
Step 200
200
#E5D3DC
oklch(88.4% 0.023 345.8)
-
Step 300
300
#D6B6C6
oklch(80.9% 0.042 346.5)
-
Step 400
400
#C090A9
oklch(70.7% 0.067 346.3)
-
Step 500
500
#AF7493
oklch(63% 0.085 347)
-
Step 600
600
#9A5C7E
oklch(55.5% 0.092 346.5)
-
Step 700
700 (this color)
#7D4664
oklch(47% 0.085 347)
-
Step 800
800
#6B3E56
oklch(42.6% 0.071 347.3)
-
Step 900
900
#573547
oklch(37.6% 0.055 347.1)
-
Step 950
950
#331F2A
oklch(26.9% 0.036 345.7)
#7D4664 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5265 | 0.090 |
| Deuteranopia (no green cones) | #595B63 | 0.082 |
| Tritanopia (no blue cones) | #844551 | 0.033 |
| Achromatopsia (no color) | #585858 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D4664
#7D4664
oklch(47% 0.085 347)
- #1C6A51
#1C6A51
oklch(47.1% 0.085 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D4664, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.027
- Brownish Purple #76424E ΔE 0.037
- Dull Purple #84597E ΔE 0.058
- Light Eggplant #894585 ΔE 0.059
- Dusky Purple #895B7B ΔE 0.064
- Muted Purple #805B87 ΔE 0.068
- Dusty Purple #825F87 ΔE 0.075
- Purple Brown #673A3F ΔE 0.076
Use #7D4664 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.