#7D43AA
Closest named color: Purply (#983FB2). oklch(50.2% 0.163 307.5), rgb(125, 67, 170).
Aa
White text reads best on this color (6.45:1).
About this color
#7D43AA is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.163 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.052 away. White text reads best on it, at 6.45:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.163) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.25:1 |
| White text | 6.45:1 |
Values
| HEX | #7D43AA |
| RGB | rgb(125, 67, 170) |
| HSL | hsl(274, 43%, 46%) |
| OKLCH | oklch(50.2% 0.163 307.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D43AA | 6.45:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #7D43AA | 3.25:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #7D43AA text on white | 6.45:1 | AA | Lc 81.6 | Fine for body text |
| #7D43AA text on black | 3.25:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F6
oklch(93.6% 0.023 308.2)
-
Step 200
200
#E1D2F0
oklch(88.5% 0.044 307.9)
-
Step 300
300
#CEB4E9
oklch(81% 0.078 307)
-
Step 400
400
#B68ADD
oklch(70.6% 0.126 307.8)
-
Step 500
500
#A46BD4
oklch(63.2% 0.161 307.5)
-
Step 600
600
#8F50C1
oklch(55.6% 0.175 307.4)
-
Step 700
700 (this color)
#7D43AA
oklch(50.2% 0.163 307.5)
-
Step 800
800
#633587
oklch(42.7% 0.135 307.5)
-
Step 900
900
#512F6C
oklch(37.7% 0.106 307.9)
-
Step 950
950
#2F1C3F
oklch(26.9% 0.067 307.6)
#7D43AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #165CAD | 0.138 |
| Deuteranopia (no green cones) | #325FA8 | 0.122 |
| Tritanopia (no blue cones) | #765770 | 0.116 |
| Achromatopsia (no color) | #5E5E5E | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D43AA
#7D43AA
oklch(50.2% 0.163 307.5)
- #4F7100
#4F7100
oklch(50.3% 0.131 127.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D43AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.052
- Rebecca Purple #663399 ΔE 0.063
- Light Eggplant #894585 ΔE 0.066
- Bluey Purple #6241C7 ΔE 0.069
- Warm Purple #952E8F ΔE 0.069
- Deep Lavender #8D5EB7 ΔE 0.072
- Iris #6258C4 ΔE 0.072
- Slate Blue #6A5ACD ΔE 0.076
Use #7D43AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.