#7D43A8
Closest named color: Purply (#983FB2). oklch(50.1% 0.16 308.1), rgb(125, 67, 168).
Aa
White text reads best on this color (6.48:1).
About this color
#7D43A8 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.160 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.053 away. White text reads best on it, at 6.48:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.24:1 |
| White text | 6.48:1 |
Values
| HEX | #7D43A8 |
| RGB | rgb(125, 67, 168) |
| HSL | hsl(274, 43%, 46%) |
| OKLCH | oklch(50.1% 0.16 308.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D43A8 | 6.48:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #7D43A8 | 3.24:1 | AA large text | Lc 22.3 | Dividers and decoration only |
| #7D43A8 text on white | 6.48:1 | AA | Lc 81.7 | Fine for body text |
| #7D43A8 text on black | 3.24:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F6
oklch(93.6% 0.023 308.2)
-
Step 200
200
#E1D2F0
oklch(88.5% 0.044 307.9)
-
Step 300
300
#CFB4E8
oklch(81% 0.077 308.2)
-
Step 400
400
#B68BDC
oklch(70.8% 0.123 307.9)
-
Step 500
500
#A46BD2
oklch(63.1% 0.159 308)
-
Step 600
600
#9050BF
oklch(55.6% 0.173 308.4)
-
Step 700
700 (this color)
#7D43A8
oklch(50.1% 0.16 308.1)
-
Step 800
800
#633686
oklch(42.8% 0.132 307.7)
-
Step 900
900
#512F6B
oklch(37.6% 0.104 308.4)
-
Step 950
950
#2F1C3F
oklch(26.9% 0.067 307.6)
#7D43A8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A5CAB | 0.136 |
| Deuteranopia (no green cones) | #345FA6 | 0.121 |
| Tritanopia (no blue cones) | #77566F | 0.113 |
| Achromatopsia (no color) | #5E5E5E | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D43A8
#7D43A8
oklch(50.1% 0.16 308.1)
- #4D7000
#4D7000
oklch(49.9% 0.131 128)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D43A8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.053
- Rebecca Purple #663399 ΔE 0.062
- Light Eggplant #894585 ΔE 0.063
- Warm Purple #952E8F ΔE 0.068
- Bluey Purple #6241C7 ΔE 0.072
- Deep Lavender #8D5EB7 ΔE 0.072
- Iris #6258C4 ΔE 0.074
- Slate Blue #6A5ACD ΔE 0.079
Use #7D43A8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.