#7D40B1
Closest named color: Purply (#983FB2). oklch(50.3% 0.175 305.9), rgb(125, 64, 177).
Aa
White text reads best on this color (6.48:1).
About this color
#7D40B1 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.175 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.052 away. White text reads best on it, at 6.48:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.175) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.24:1 |
| White text | 6.48:1 |
Values
| HEX | #7D40B1 |
| RGB | rgb(125, 64, 177) |
| HSL | hsl(272, 47%, 47%) |
| OKLCH | oklch(50.3% 0.175 305.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D40B1 | 6.48:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #7D40B1 | 3.24:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #7D40B1 text on white | 6.48:1 | AA | Lc 81.6 | Fine for body text |
| #7D40B1 text on black | 3.24:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EEE6F7
oklch(93.6% 0.024 307)
-
Step 200
200
#E1D2F2
oklch(88.6% 0.046 306.6)
-
Step 300
300
#CEB3ED
oklch(80.9% 0.085 305.8)
-
Step 400
400
#B589E3
oklch(70.7% 0.135 305.7)
-
Step 500
500
#A468DB
oklch(63.1% 0.174 306.1)
-
Step 600
600
#8F4CC8
oklch(55.5% 0.188 306.1)
-
Step 700
700 (this color)
#7D40B1
oklch(50.3% 0.175 305.9)
-
Step 800
800
#63338C
oklch(42.7% 0.144 306)
-
Step 900
900
#512E70
oklch(37.8% 0.113 306.2)
-
Step 950
950
#2F1C42
oklch(27.1% 0.071 305.2)
#7D40B1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005CB5 | 0.145 |
| Deuteranopia (no green cones) | #265EAE | 0.133 |
| Tritanopia (no blue cones) | #745873 | 0.126 |
| Achromatopsia (no color) | #5E5E5E | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D40B1
#7D40B1
oklch(50.3% 0.175 305.9)
- #527000
#527000
oklch(50.3% 0.128 125.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D40B1, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.052
- Bluey Purple #6241C7 ΔE 0.062
- Rebecca Purple #663399 ΔE 0.064
- Dark Orchid #9932CC ΔE 0.068
- Iris #6258C4 ΔE 0.071
- Light Indigo #6D5ACF ΔE 0.074
- Slate Blue #6A5ACD ΔE 0.074
- Warm Purple #952E8F ΔE 0.075
Use #7D40B1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.