#7D40AD
Closest named color: Purply (#983FB2). oklch(50% 0.17 307), rgb(125, 64, 173).
Aa
White text reads best on this color (6.54:1).
About this color
#7D40AD is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.170 and its hue 307°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.052 away. White text reads best on it, at 6.54:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.170) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.20:1 |
| White text | 6.54:1 |
Values
| HEX | #7D40AD |
| RGB | rgb(125, 64, 173) |
| HSL | hsl(274, 46%, 46%) |
| OKLCH | oklch(50% 0.17 307) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D40AD | 6.54:1 | AA | Lc -87.0 | Fine for body text |
| Black text on #7D40AD | 3.20:1 | AA large text | Lc 22.1 | Dividers and decoration only |
| #7D40AD text on white | 6.54:1 | AA | Lc 81.9 | Fine for body text |
| #7D40AD text on black | 3.20:1 | AA large text | Lc -20.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F7
oklch(93.6% 0.024 307)
-
Step 200
200
#E1D2F1
oklch(88.5% 0.045 307.2)
-
Step 300
300
#CFB3EB
oklch(80.9% 0.083 307.3)
-
Step 400
400
#B689E0
oklch(70.6% 0.132 307.1)
-
Step 500
500
#A469D8
oklch(63.1% 0.169 306.7)
-
Step 600
600
#904DC5
oklch(55.6% 0.184 307.2)
-
Step 700
700 (this color)
#7D40AD
oklch(50% 0.17 307)
-
Step 800
800
#64338A
oklch(42.7% 0.142 307.4)
-
Step 900
900
#512E6E
oklch(37.7% 0.11 307.2)
-
Step 950
950
#2F1C41
oklch(27% 0.07 306)
#7D40AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005BB0 | 0.146 |
| Deuteranopia (no green cones) | #2B5EAB | 0.130 |
| Tritanopia (no blue cones) | #755670 | 0.122 |
| Achromatopsia (no color) | #5D5D5D | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D40AD
#7D40AD
oklch(50% 0.17 307)
- #4F7000
#4F7000
oklch(50.1% 0.129 127.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D40AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.052
- Rebecca Purple #663399 ΔE 0.061
- Bluey Purple #6241C7 ΔE 0.066
- Warm Purple #952E8F ΔE 0.071
- Dark Orchid #9932CC ΔE 0.072
- Light Eggplant #894585 ΔE 0.073
- Iris #6258C4 ΔE 0.074
- Deep Lavender #8D5EB7 ΔE 0.077
Use #7D40AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.