#7D40AB
Closest named color: Purply (#983FB2). oklch(49.8% 0.168 307.7), rgb(125, 64, 171).
Aa
White text reads best on this color (6.57:1).
About this color
#7D40AB is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.168 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.052 away. White text reads best on it, at 6.57:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.168) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.19:1 |
| White text | 6.57:1 |
Values
| HEX | #7D40AB |
| RGB | rgb(125, 64, 171) |
| HSL | hsl(274, 46%, 46%) |
| OKLCH | oklch(49.8% 0.168 307.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D40AB | 6.57:1 | AA | Lc -87.1 | Fine for body text |
| Black text on #7D40AB | 3.19:1 | AA large text | Lc 22.0 | Dividers and decoration only |
| #7D40AB text on white | 6.57:1 | AA | Lc 82.0 | Fine for body text |
| #7D40AB text on black | 3.19:1 | AA large text | Lc -19.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F6
oklch(93.6% 0.023 308.2)
-
Step 200
200
#E1D2F1
oklch(88.5% 0.045 307.2)
-
Step 300
300
#CFB3EA
oklch(80.9% 0.082 307.7)
-
Step 400
400
#B789DF
oklch(70.7% 0.131 307.9)
-
Step 500
500
#A569D6
oklch(63.1% 0.167 307.7)
-
Step 600
600
#904EC3
oklch(55.6% 0.18 307.6)
-
Step 700
700 (this color)
#7D40AB
oklch(49.8% 0.168 307.7)
-
Step 800
800
#643489
oklch(42.8% 0.14 307.6)
-
Step 900
900
#512E6D
oklch(37.6% 0.109 307.6)
-
Step 950
950
#301C40
oklch(27.1% 0.068 308.1)
#7D40AB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #065BAE | 0.145 |
| Deuteranopia (no green cones) | #2D5EA9 | 0.129 |
| Tritanopia (no blue cones) | #76556F | 0.119 |
| Achromatopsia (no color) | #5D5D5D | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D40AB
#7D40AB
oklch(49.8% 0.168 307.7)
- #4D7000
#4D7000
oklch(49.9% 0.131 128)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D40AB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.052
- Rebecca Purple #663399 ΔE 0.060
- Bluey Purple #6241C7 ΔE 0.068
- Warm Purple #952E8F ΔE 0.069
- Light Eggplant #894585 ΔE 0.070
- Dark Orchid #9932CC ΔE 0.074
- Iris #6258C4 ΔE 0.075
- Deep Lavender #8D5EB7 ΔE 0.077
Use #7D40AB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.