#7D404F
Closest named color: Brownish Purple (#76424E). oklch(45.2% 0.086 5.4), rgb(125, 64, 79).
Aa
White text reads best on this color (7.72:1).
About this color
#7D404F is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.086 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.014 away. White text reads best on it, at 7.72:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.72:1 |
Values
| HEX | #7D404F |
| RGB | rgb(125, 64, 79) |
| HSL | hsl(345, 32%, 37%) |
| OKLCH | oklch(45.2% 0.086 5.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D404F | 7.72:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #7D404F | 2.71:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #7D404F text on white | 7.72:1 | AAA | Lc 86.5 | Fine for body text |
| #7D404F text on black | 2.71:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EAD2D6
oklch(88.5% 0.027 6.2)
-
Step 300
300
#DEB4BC
oklch(80.9% 0.05 5.4)
-
Step 400
400
#CC8C99
oklch(70.7% 0.08 6)
-
Step 500
500
#BD6E81
oklch(63.1% 0.102 4.9)
-
Step 600
600
#A8556A
oklch(55.6% 0.111 5.3)
-
Step 700
700
#904558
oklch(49.1% 0.103 5.6)
-
Step 800
800 (this color)
#7D404F
oklch(45.2% 0.086 5.4)
-
Step 900
900
#5F323C
oklch(37.8% 0.066 6.5)
-
Step 950
950
#381D23
oklch(27% 0.043 6)
#7D404F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4C4F | 0.095 |
| Deuteranopia (no green cones) | #5A574E | 0.086 |
| Tritanopia (no blue cones) | #863B45 | 0.022 |
| Achromatopsia (no color) | #535353 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D404F
#7D404F
oklch(45.2% 0.086 5.4)
- #00645C
#00645C
oklch(45.3% 0.08 185.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D404F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.014
- Dark Mauve #874C62 ΔE 0.043
- Purple Brown #673A3F ΔE 0.053
- Red Brown #8B2E16 ΔE 0.073
- Light Maroon #A24857 ΔE 0.078
- Auburn #9B2226 ΔE 0.081
- Rust Brown #8B3103 ΔE 0.081
- Saddle Brown #8B4513 ΔE 0.082
Use #7D404F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.