#7D404C
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.085 8.6), rgb(125, 64, 76).
Aa
White text reads best on this color (7.74:1).
About this color
#7D404C is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.085 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.014 away. White text reads best on it, at 7.74:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.74:1 |
Values
| HEX | #7D404C |
| RGB | rgb(125, 64, 76) |
| HSL | hsl(348, 32%, 37%) |
| OKLCH | oklch(45.1% 0.085 8.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D404C | 7.74:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #7D404C | 2.70:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #7D404C text on white | 7.74:1 | AAA | Lc 86.6 | Fine for body text |
| #7D404C text on black | 2.70:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EBD2D5
oklch(88.5% 0.028 9.4)
-
Step 300
300
#DEB4BA
oklch(80.9% 0.049 8.6)
-
Step 400
400
#CC8C97
oklch(70.7% 0.079 8)
-
Step 500
500
#BE6E7D
oklch(63.1% 0.103 8.4)
-
Step 600
600
#A95566
oklch(55.6% 0.111 8.6)
-
Step 700
700
#914555
oklch(49.1% 0.104 8.4)
-
Step 800
800 (this color)
#7D404C
oklch(45.1% 0.085 8.6)
-
Step 900
900
#5F323A
oklch(37.7% 0.066 9.3)
-
Step 950
950
#381D22
oklch(26.9% 0.043 8.4)
#7D404C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4B4C | 0.093 |
| Deuteranopia (no green cones) | #5A574B | 0.086 |
| Tritanopia (no blue cones) | #873A44 | 0.023 |
| Achromatopsia (no color) | #535353 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D404C
#7D404C
oklch(45.1% 0.085 8.6)
- #00635E
#00635E
oklch(45% 0.078 188.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D404C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.014
- Dark Mauve #874C62 ΔE 0.045
- Purple Brown #673A3F ΔE 0.051
- Red Brown #8B2E16 ΔE 0.069
- Rust Brown #8B3103 ΔE 0.077
- Saddle Brown #8B4513 ΔE 0.078
- Auburn #9B2226 ΔE 0.079
- Light Maroon #A24857 ΔE 0.079
Use #7D404C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.