#7D4040
Closest named color: Brownish Purple (#76424E). oklch(44.8% 0.085 21), rgb(125, 64, 64).
Aa
White text reads best on this color (7.83:1).
About this color
#7D4040 is a dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.085 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.024 away. White text reads best on it, at 7.83:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.67:1 |
| White text | 7.83:1 |
Values
| HEX | #7D4040 |
| RGB | rgb(125, 64, 64) |
| HSL | hsl(0, 32%, 37%) |
| OKLCH | oklch(44.8% 0.085 21) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D4040 | 7.83:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #7D4040 | 2.67:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #7D4040 text on white | 7.83:1 | AAA | Lc 86.9 | Fine for body text |
| #7D4040 text on black | 2.67:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E6E6
oklch(93.5% 0.014 17.4)
-
Step 200
200
#EBD2D1
oklch(88.4% 0.028 20.4)
-
Step 300
300
#DFB5B3
oklch(81% 0.049 21.4)
-
Step 400
400
#CD8D8B
oklch(70.6% 0.079 21.2)
-
Step 500
500
#BF706F
oklch(63.2% 0.1 21.1)
-
Step 600
600
#AA5757
oklch(55.6% 0.109 21.2)
-
Step 700
700
#924647
oklch(49.1% 0.103 20.8)
-
Step 800
800 (this color)
#7D4040
oklch(44.8% 0.085 21)
-
Step 900
900
#603232
oklch(37.6% 0.067 20.7)
-
Step 950
950
#381E1D
oklch(27% 0.041 22.5)
#7D4040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4A40 | 0.090 |
| Deuteranopia (no green cones) | #5C573F | 0.085 |
| Tritanopia (no blue cones) | #883840 | 0.026 |
| Achromatopsia (no color) | #525252 | 0.085 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D4040
#7D4040
oklch(44.8% 0.085 21)
- #006166
#006166
oklch(44.8% 0.076 201)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D4040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.024
- Purple Brown #673A3F ΔE 0.049
- Red Brown #8B2E16 ΔE 0.055
- Dark Mauve #874C62 ΔE 0.057
- Rust Brown #8B3103 ΔE 0.061
- Saddle Brown #8B4513 ΔE 0.062
- Milk Chocolate #7F4E1E ΔE 0.065
- Brown Red #922B05 ΔE 0.067
Use #7D4040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.