#7D3744
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.098 10.5), rgb(125, 55, 68).
Aa
White text reads best on this color (8.39:1).
About this color
#7D3744 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.098 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 8.39:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.50:1 |
| White text | 8.39:1 |
Values
| HEX | #7D3744 |
| RGB | rgb(125, 55, 68) |
| HSL | hsl(349, 39%, 35%) |
| OKLCH | oklch(43.4% 0.098 10.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D3744 | 8.39:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #7D3744 | 2.50:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #7D3744 text on white | 8.39:1 | AAA | Lc 88.5 | Fine for body text |
| #7D3744 text on black | 2.50:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F5E6E7
oklch(93.7% 0.016 12.8)
-
Step 200
200
#EDD1D4
oklch(88.5% 0.032 10.4)
-
Step 300
300
#E3B2B8
oklch(80.9% 0.057 10.2)
-
Step 400
400
#D38993
oklch(70.8% 0.091 10.8)
-
Step 500
500
#C56979
oklch(63.1% 0.118 10)
-
Step 600
600
#B04F61
oklch(55.5% 0.127 10.6)
-
Step 700
700
#974051
oklch(49.2% 0.118 10.4)
-
Step 800
800 (this color)
#7D3744
oklch(43.4% 0.098 10.5)
-
Step 900
900
#632F38
oklch(37.7% 0.076 10.5)
-
Step 950
950
#3A1C21
oklch(27% 0.047 10.1)
#7D3744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454544 | 0.108 |
| Deuteranopia (no green cones) | #575342 | 0.100 |
| Tritanopia (no blue cones) | #872F3C | 0.024 |
| Achromatopsia (no color) | #4D4D4D | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D3744
#7D3744
oklch(43.4% 0.098 10.5)
- #005E5A
#005E5A
oklch(43.5% 0.075 189.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D3744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.045
- Red Brown #8B2E16 ΔE 0.059
- Dark Mauve #874C62 ΔE 0.064
- Auburn #9B2226 ΔE 0.069
- Rust Brown #8B3103 ΔE 0.070
- Red Wine #8C0034 ΔE 0.070
- Brown Red #922B05 ΔE 0.073
Use #7D3744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.