#7D3690
Closest named color: Warm Purple (#952E8F). oklch(46.8% 0.154 318.6), rgb(125, 54, 144).
Aa
White text reads best on this color (7.49:1).
About this color
#7D3690 is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.154 and its hue 319°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.048 away. White text reads best on it, at 7.49:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.80:1 |
| White text | 7.49:1 |
Values
| HEX | #7D3690 |
| RGB | rgb(125, 54, 144) |
| HSL | hsl(287, 45%, 39%) |
| OKLCH | oklch(46.8% 0.154 318.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D3690 | 7.49:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #7D3690 | 2.80:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #7D3690 text on white | 7.49:1 | AAA | Lc 85.5 | Fine for body text |
| #7D3690 text on black | 2.80:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E6F3
oklch(93.7% 0.02 318.4)
-
Step 200
200
#E5D1EB
oklch(88.5% 0.041 318.4)
-
Step 300
300
#D6B2E0
oklch(81% 0.075 318.8)
-
Step 400
400
#C088D0
oklch(70.7% 0.119 318.6)
-
Step 500
500
#B068C4
oklch(63.2% 0.153 318.6)
-
Step 600
600
#9B4DB0
oklch(55.6% 0.166 318.7)
-
Step 700
700 (this color)
#7D3690
oklch(46.8% 0.154 318.6)
-
Step 800
800
#6B337B
oklch(42.6% 0.128 318.2)
-
Step 900
900
#572E63
oklch(37.7% 0.099 318.2)
-
Step 950
950
#331B3A
oklch(26.9% 0.064 318.3)
#7D3690 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E5093 | 0.148 |
| Deuteranopia (no green cones) | #3B578E | 0.128 |
| Tritanopia (no blue cones) | #7D455E | 0.097 |
| Achromatopsia (no color) | #555555 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D3690
#7D3690
oklch(46.8% 0.154 318.6)
- #266C00
#266C00
oklch(46.8% 0.146 138.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D3690, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.048
- Light Eggplant #894585 ΔE 0.050
- Rebecca Purple #663399 ΔE 0.050
- Dark Magenta #8B008B ΔE 0.063
- Purple #800080 ΔE 0.068
- Purply #983FB2 ΔE 0.076
- Grape #7209B7 ΔE 0.090
- Muted Purple #805B87 ΔE 0.094
Use #7D3690 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.