#7D343B
Closest named color: Brownish Purple (#76424E). oklch(42.7% 0.102 16.6), rgb(125, 52, 59).
Aa
White text reads best on this color (8.65:1).
About this color
#7D343B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.102 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.038 away. White text reads best on it, at 8.65:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.102) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.42:1 |
| White text | 8.65:1 |
Values
| HEX | #7D343B |
| RGB | rgb(125, 52, 59) |
| HSL | hsl(354, 41%, 35%) |
| OKLCH | oklch(42.7% 0.102 16.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D343B | 8.65:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #7D343B | 2.42:1 | Fails | Lc 14.8 | Not readable |
| #7D343B text on white | 8.65:1 | AAA | Lc 89.2 | Fine for body text |
| #7D343B text on black | 2.42:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EED1D1
oklch(88.5% 0.033 17.8)
-
Step 300
300
#E5B2B3
oklch(81% 0.06 17.1)
-
Step 400
400
#D5888C
oklch(70.7% 0.095 16.4)
-
Step 500
500
#C8686F
oklch(63.1% 0.122 16.6)
-
Step 600
600
#B34E58
oklch(55.6% 0.132 16.4)
-
Step 700
700
#9A3E48
oklch(49.1% 0.123 16.3)
-
Step 800
800 (this color)
#7D343B
oklch(42.7% 0.102 16.6)
-
Step 900
900
#652E33
oklch(37.7% 0.079 16)
-
Step 950
950
#3B1B1E
oklch(26.9% 0.05 15.1)
#7D343B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44423B | 0.111 |
| Deuteranopia (no green cones) | #575139 | 0.102 |
| Tritanopia (no blue cones) | #882937 | 0.027 |
| Achromatopsia (no color) | #4C4C4C | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D343B
#7D343B
oklch(42.7% 0.102 16.6)
- #005B5C
#005B5C
oklch(42.7% 0.073 196.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D343B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.038
- Purple Brown #673A3F ΔE 0.044
- Red Brown #8B2E16 ΔE 0.049
- Rust Brown #8B3103 ΔE 0.059
- Brown Red #922B05 ΔE 0.063
- Chestnut #742802 ΔE 0.064
- Auburn #9B2226 ΔE 0.064
- Red Wine #8C0034 ΔE 0.066
Use #7D343B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.