#7D308D
Closest named color: Warm Purple (#952E8F). oklch(45.8% 0.16 320.3), rgb(125, 48, 141).
Aa
White text reads best on this color (7.83:1).
About this color
#7D308D is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.160 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.048 away. White text reads best on it, at 7.83:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.67:1 |
| White text | 7.83:1 |
Values
| HEX | #7D308D |
| RGB | rgb(125, 48, 141) |
| HSL | hsl(290, 49%, 37%) |
| OKLCH | oklch(45.8% 0.16 320.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D308D | 7.83:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #7D308D | 2.67:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #7D308D text on white | 7.83:1 | AAA | Lc 86.5 | Fine for body text |
| #7D308D text on black | 2.67:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FB
oklch(97.1% 0.012 317.7)
-
Step 100
100
#F2E4F5
oklch(93.5% 0.027 320.2)
-
Step 200
200
#E9CFEF
oklch(88.6% 0.051 319.9)
-
Step 300
300
#DCADE6
oklch(80.9% 0.094 320.4)
-
Step 400
400
#CA7FDA
oklch(70.7% 0.151 320.4)
-
Step 500
500
#BB5ACF
oklch(63.1% 0.192 320.5)
-
Step 600
600
#A63BBC
oklch(55.6% 0.207 320.3)
-
Step 700
700
#8E2BA2
oklch(49.1% 0.193 320.3)
-
Step 800
800 (this color)
#7D308D
oklch(45.8% 0.16 320.3)
-
Step 900
900
#5E2569
oklch(37.7% 0.125 320.9)
-
Step 950
950
#37173E
oklch(27% 0.079 320.2)
#7D308D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #164C90 | 0.158 |
| Deuteranopia (no green cones) | #38558B | 0.137 |
| Tritanopia (no blue cones) | #7E405A | 0.099 |
| Achromatopsia (no color) | #525252 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D308D
#7D308D
oklch(45.8% 0.16 320.3)
- #1A6A00
#1A6A00
oklch(45.9% 0.149 140.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D308D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.048
- Rebecca Purple #663399 ΔE 0.051
- Dark Magenta #8B008B ΔE 0.053
- Purple #800080 ΔE 0.056
- Light Eggplant #894585 ΔE 0.058
- Purply #983FB2 ΔE 0.082
- Grape #7209B7 ΔE 0.088
- Red Violet #9E0168 ΔE 0.094
Use #7D308D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.