#7D2694
Closest named color: Dark Magenta (#8B008B). oklch(45.2% 0.18 318.3), rgb(125, 38, 148).
Aa
White text reads best on this color (8.14:1).
About this color
#7D2694 is a medium-dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.180 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Magenta (#8B008B), ΔE 0.043 away. White text reads best on it, at 8.14:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.180) |
| Temperature | in between |
| Nearest name | Dark Magenta (#8B008B) |
| Black text | 2.57:1 |
| White text | 8.14:1 |
Values
| HEX | #7D2694 |
| RGB | rgb(125, 38, 148) |
| HSL | hsl(287, 59%, 36%) |
| OKLCH | oklch(45.2% 0.18 318.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D2694 | 8.14:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #7D2694 | 2.57:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #7D2694 text on white | 8.14:1 | AAA | Lc 87.2 | Fine for body text |
| #7D2694 text on black | 2.57:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FC
oklch(97.2% 0.014 318.7)
-
Step 100
100
#F3E4F7
oklch(93.6% 0.03 319.1)
-
Step 200
200
#EACEF2
oklch(88.6% 0.057 318.7)
-
Step 300
300
#DDABED
oklch(80.9% 0.105 317.8)
-
Step 400
400
#CC7BE3
oklch(70.8% 0.168 318.5)
-
Step 500
500
#BD53DB
oklch(63.2% 0.214 318.1)
-
Step 600
600
#A92EC8
oklch(55.7% 0.233 318.4)
-
Step 700
700
#901DAD
oklch(49% 0.217 318.1)
-
Step 800
800 (this color)
#7D2694
oklch(45.2% 0.18 318.3)
-
Step 900
900
#5F2070
oklch(37.7% 0.14 318.3)
-
Step 950
950
#381442
oklch(27% 0.09 318.3)
#7D2694 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004A97 | 0.173 |
| Deuteranopia (no green cones) | #2B5292 | 0.155 |
| Tritanopia (no blue cones) | #7C3C5B | 0.112 |
| Achromatopsia (no color) | #4F4F4F | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D2694
#7D2694
oklch(45.2% 0.18 318.3)
- #256700
#256700
oklch(45.3% 0.141 138.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D2694, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Magenta #8B008B ΔE 0.043
- Purple #800080 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.049
- Warm Purple #952E8F ΔE 0.055
- Grape #7209B7 ΔE 0.070
- Light Eggplant #894585 ΔE 0.077
- Purply #983FB2 ΔE 0.084
- Red Violet #9E0168 ΔE 0.102
Use #7D2694 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.