#7C4DAD

Closest named color: Deep Lavender (#8D5EB7). oklch(51.8% 0.15 304.3), rgb(124, 77, 173).

Aa

White text reads best on this color (5.96:1).

About this color

#7C4DAD is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.150 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Lavender (#8D5EB7), ΔE 0.054 away. White text reads best on it, at 5.96:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.150)
Temperaturein between
Nearest nameDeep Lavender (#8D5EB7)
Black text3.52:1
White text5.96:1

Values

HEX#7C4DAD
RGBrgb(124, 77, 173)
HSLhsl(269, 38%, 49%)
OKLCHoklch(51.8% 0.15 304.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7C4DAD 5.96:1 AA Lc -84.7 Fine for body text
Black text on #7C4DAD 3.52:1 AA large text Lc 24.6 Dividers and decoration only
#7C4DAD text on white 5.96:1 AA Lc 79.5 Fine for body text
#7C4DAD text on black 3.52:1 AA large text Lc -22.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FB

    oklch(97.1% 0.01 305.4)

  2. Step 100

    100

    #EDE7F6

    oklch(93.7% 0.021 304)

  3. Step 200

    200

    #DFD3EF

    oklch(88.5% 0.04 304.9)

  4. Step 300

    300

    #CBB5E7

    oklch(80.8% 0.073 304.8)

  5. Step 400

    400

    #B18EDB

    oklch(70.8% 0.115 304.5)

  6. Step 500

    500

    #9E6FD1

    oklch(63% 0.149 304.6)

  7. Step 600

    600

    #8955BE

    oklch(55.5% 0.162 304.5)

  8. Step 700

    700 (this color)

    #7C4DAD

    oklch(51.8% 0.15 304.3)

  9. Step 800

    800

    #5E3985

    oklch(42.6% 0.125 304.1)

  10. Step 900

    900

    #4D326B

    oklch(37.7% 0.098 304)

  11. Step 950

    950

    #2D1E3E

    oklch(27% 0.06 304.3)

Export this scale for Tailwind in the Tailwind colors tool

#7C4DAD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2A62B00.116
Deuteranopia (no green cones)#3A64AB0.106
Tritanopia (no blue cones)#735F750.112
Achromatopsia (no color)#6363630.152

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7C4DAD

    #7C4DAD

    oklch(51.8% 0.15 304.3)

  • #597400

    #597400

    oklch(51.8% 0.129 124.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7C4DAD

    #7C4DAD

    oklch(51.8% 0.15 304.3)

  • #505DBD

    #505DBD

    oklch(51.8% 0.15 274.2)

  • #99408B

    #99408B

    oklch(51.7% 0.151 334)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7C4DAD

    #7C4DAD

    oklch(51.8% 0.15 304.3)

  • #7C6600

    #7C6600

    oklch(51.7% 0.106 94.1)

  • #007D44

    #007D44

    oklch(51.8% 0.13 154.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7C4DAD

    #7C4DAD

    oklch(51.8% 0.15 304.3)

  • #965700

    #965700

    oklch(51.8% 0.117 63.9)

  • #00796E

    #00796E

    oklch(51.8% 0.092 183.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7C4DAD

    #7C4DAD

    oklch(51.8% 0.15 304.3)

  • #AE3F25

    #AE3F25

    oklch(51.9% 0.151 34.5)

  • #597400

    #597400

    oklch(51.8% 0.129 124.2)

  • #007588

    #007588

    oklch(51.7% 0.091 214.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C4DAD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7C4DAD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.