#7C4366
Closest named color: Dark Mauve (#874C62). oklch(46.4% 0.091 343.6), rgb(124, 67, 102).
Aa
White text reads best on this color (7.36:1).
About this color
#7C4366 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.091 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.036 away. White text reads best on it, at 7.36:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.85:1 |
| White text | 7.36:1 |
Values
| HEX | #7C4366 |
| RGB | rgb(124, 67, 102) |
| HSL | hsl(323, 30%, 37%) |
| OKLCH | oklch(46.4% 0.091 343.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C4366 | 7.36:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #7C4366 | 2.85:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #7C4366 text on white | 7.36:1 | AAA | Lc 85.3 | Fine for body text |
| #7C4366 text on black | 2.85:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#F0E7EC
oklch(93.6% 0.012 342.6)
-
Step 200
200
#E6D3DD
oklch(88.5% 0.025 344.5)
-
Step 300
300
#D6B6C8
oklch(80.9% 0.044 343.3)
-
Step 400
400
#C18FAC
oklch(70.7% 0.072 343.4)
-
Step 500
500
#B07397
oklch(63.1% 0.09 343.8)
-
Step 600
600
#9B5B82
oklch(55.6% 0.098 343.5)
-
Step 700
700 (this color)
#7C4366
oklch(46.4% 0.091 343.6)
-
Step 800
800
#6C3D59
oklch(42.7% 0.076 344.2)
-
Step 900
900
#573549
oklch(37.7% 0.057 344)
-
Step 950
950
#331F2B
oklch(27% 0.037 343.1)
#7C4366 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475067 | 0.095 |
| Deuteranopia (no green cones) | #565964 | 0.087 |
| Tritanopia (no blue cones) | #824350 | 0.038 |
| Achromatopsia (no color) | #565656 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C4366
#7C4366
oklch(46.4% 0.091 343.6)
- #16694B
#16694B
oklch(46.5% 0.091 163.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C4366, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.036
- Brownish Purple #76424E ΔE 0.040
- Light Eggplant #894585 ΔE 0.055
- Dull Purple #84597E ΔE 0.063
- Dusky Purple #895B7B ΔE 0.070
- Muted Purple #805B87 ΔE 0.071
- Purple Brown #673A3F ΔE 0.076
- Dusty Purple #825F87 ΔE 0.080
Use #7C4366 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.