#7C40B8

Closest named color: Bluey Purple (#6241C7). oklch(50.6% 0.183 303.5), rgb(124, 64, 184).

Aa

White text reads best on this color (6.39:1).

About this color

#7C40B8 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.183 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.054 away. White text reads best on it, at 6.39:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.183)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.28:1
White text6.39:1

Values

HEX#7C40B8
RGBrgb(124, 64, 184)
HSLhsl(270, 48%, 49%)
OKLCHoklch(50.6% 0.183 303.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7C40B8 6.39:1 AA Lc -86.3 Fine for body text
Black text on #7C40B8 3.28:1 AA large text Lc 22.8 Dividers and decoration only
#7C40B8 text on white 6.39:1 AA Lc 81.2 Fine for body text
#7C40B8 text on black 3.28:1 AA large text Lc -20.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FC

    oklch(97.2% 0.011 303.1)

  2. Step 100

    100

    #EDE6F8

    oklch(93.6% 0.025 303.5)

  3. Step 200

    200

    #E0D2F4

    oklch(88.6% 0.048 304.1)

  4. Step 300

    300

    #CCB3F0

    oklch(80.9% 0.088 303.2)

  5. Step 400

    400

    #B389E8

    oklch(70.7% 0.141 303.4)

  6. Step 500

    500

    #A168E1

    oklch(63.1% 0.18 303.4)

  7. Step 600

    600

    #8D4BCF

    oklch(55.6% 0.197 303.6)

  8. Step 700

    700 (this color)

    #7C40B8

    oklch(50.6% 0.183 303.5)

  9. Step 800

    800

    #613291

    oklch(42.7% 0.151 303.3)

  10. Step 900

    900

    #4F2D74

    oklch(37.7% 0.119 303.2)

  11. Step 950

    950

    #2E1B44

    oklch(26.9% 0.076 303.1)

Export this scale for Tailwind in the Tailwind colors tool

#7C40B8 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005EBC0.143
Deuteranopia (no green cones)#185FB50.138
Tritanopia (no blue cones)#705A760.134
Achromatopsia (no color)#5F5F5F0.184

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7C40B8

    #7C40B8

    oklch(50.6% 0.183 303.5)

  • #577000

    #577000

    oklch(50.7% 0.125 123.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7C40B8

    #7C40B8

    oklch(50.6% 0.183 303.5)

  • #4854CB

    #4854CB

    oklch(50.7% 0.183 273.6)

  • #9E2E90

    #9E2E90

    oklch(50.7% 0.183 333.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7C40B8

    #7C40B8

    oklch(50.6% 0.183 303.5)

  • #796300

    #796300

    oklch(50.7% 0.104 93.7)

  • #007940

    #007940

    oklch(50.5% 0.129 153.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7C40B8

    #7C40B8

    oklch(50.6% 0.183 303.5)

  • #925400

    #925400

    oklch(50.7% 0.115 63.4)

  • #00756A

    #00756A

    oklch(50.5% 0.09 183.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7C40B8

    #7C40B8

    oklch(50.6% 0.183 303.5)

  • #B62803

    #B62803

    oklch(50.7% 0.182 33.5)

  • #577000

    #577000

    oklch(50.7% 0.125 123.6)

  • #007283

    #007283

    oklch(50.7% 0.089 212.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C40B8, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7C40B8 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.