#7C3F40
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.085 20), rgb(124, 63, 64).
Aa
White text reads best on this color (7.94:1).
About this color
#7C3F40 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.085 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 7.94:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.64:1 |
| White text | 7.94:1 |
Values
| HEX | #7C3F40 |
| RGB | rgb(124, 63, 64) |
| HSL | hsl(359, 33%, 37%) |
| OKLCH | oklch(44.5% 0.085 20) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C3F40 | 7.94:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #7C3F40 | 2.64:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #7C3F40 text on white | 7.94:1 | AAA | Lc 87.2 | Fine for body text |
| #7C3F40 text on black | 2.64:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E6E6
oklch(93.5% 0.014 17.4)
-
Step 200
200
#EBD2D2
oklch(88.4% 0.028 17.7)
-
Step 300
300
#DFB5B3
oklch(81% 0.049 21.4)
-
Step 400
400
#CD8D8C
oklch(70.7% 0.078 20.2)
-
Step 500
500
#BF6F70
oklch(63% 0.102 19.5)
-
Step 600
600
#AA5658
oklch(55.5% 0.11 19.8)
-
Step 700
700
#924648
oklch(49.1% 0.103 19.9)
-
Step 800
800 (this color)
#7C3F40
oklch(44.5% 0.085 20)
-
Step 900
900
#603233
oklch(37.7% 0.067 19.3)
-
Step 950
950
#381E1E
oklch(27% 0.041 20.1)
#7C3F40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4940 | 0.090 |
| Deuteranopia (no green cones) | #5B563F | 0.085 |
| Tritanopia (no blue cones) | #863740 | 0.025 |
| Achromatopsia (no color) | #515151 | 0.085 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C3F40
#7C3F40
oklch(44.5% 0.085 20)
- #006064
#006064
oklch(44.4% 0.076 199.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C3F40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.046
- Red Brown #8B2E16 ΔE 0.055
- Dark Mauve #874C62 ΔE 0.059
- Rust Brown #8B3103 ΔE 0.062
- Saddle Brown #8B4513 ΔE 0.064
- Milk Chocolate #7F4E1E ΔE 0.068
- Brown Red #922B05 ΔE 0.068
Use #7C3F40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.