#7C3489
Closest named color: Warm Purple (#952E8F). oklch(45.9% 0.15 321.3), rgb(124, 52, 137).
Aa
White text reads best on this color (7.75:1).
About this color
#7C3489 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.150 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.050 away. White text reads best on it, at 7.75:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.70:1 |
| White text | 7.75:1 |
Values
| HEX | #7C3489 |
| RGB | rgb(124, 52, 137) |
| HSL | hsl(291, 45%, 37%) |
| OKLCH | oklch(45.9% 0.15 321.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C3489 | 7.75:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #7C3489 | 2.70:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #7C3489 text on white | 7.75:1 | AAA | Lc 86.3 | Fine for body text |
| #7C3489 text on black | 2.70:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E6F3
oklch(93.7% 0.021 321)
-
Step 200
200
#E6D1EA
oklch(88.5% 0.041 320.8)
-
Step 300
300
#D7B2DD
oklch(81% 0.072 321.6)
-
Step 400
400
#C288CC
oklch(70.7% 0.116 321.5)
-
Step 500
500
#B168BF
oklch(63.1% 0.148 321)
-
Step 600
600
#9D4DAB
oklch(55.6% 0.162 321.5)
-
Step 700
700 (this color)
#7C3489
oklch(45.9% 0.15 321.3)
-
Step 800
800
#6D3377
oklch(42.7% 0.125 321.6)
-
Step 900
900
#582E60
oklch(37.7% 0.096 321)
-
Step 950
950
#341B38
oklch(26.9% 0.062 321.9)
#7C3489 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #214D8C | 0.147 |
| Deuteranopia (no green cones) | #3D5587 | 0.127 |
| Tritanopia (no blue cones) | #7D4159 | 0.092 |
| Achromatopsia (no color) | #535353 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C3489
#7C3489
oklch(45.9% 0.15 321.3)
- #156B04
#156B04
oklch(46.1% 0.15 141.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C3489, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.050
- Light Eggplant #894585 ΔE 0.050
- Rebecca Purple #663399 ΔE 0.053
- Dark Magenta #8B008B ΔE 0.061
- Purple #800080 ΔE 0.062
- Purply #983FB2 ΔE 0.086
- Red Violet #9E0168 ΔE 0.093
- Muted Purple #805B87 ΔE 0.096
Use #7C3489 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.