#7B73BC
Closest named color: Deep Lilac (#966EBD). oklch(59.4% 0.11 287.6), rgb(123, 115, 188).
Aa
Black text reads best on this color (5.02:1).
About this color
#7B73BC is a medium-dark, moderately saturated purple. In OKLCH its lightness is 59%, its chroma 0.110 and its hue 288°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lilac (#966EBD), ΔE 0.043 away. Black text reads best on it, at 5.02:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | moderately saturated (0.110) |
| Temperature | cool |
| Nearest name | Deep Lilac (#966EBD) |
| Black text | 5.02:1 |
| White text | 4.18:1 |
Values
| HEX | #7B73BC |
| RGB | rgb(123, 115, 188) |
| HSL | hsl(247, 35%, 59%) |
| OKLCH | oklch(59.4% 0.11 287.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B73BC | 4.18:1 | AA large text | Lc -74.2 | Content text, not long reading |
| Black text on #7B73BC | 5.02:1 | AA | Lc 35.3 | Non-text elements, placeholder text |
| #7B73BC text on white | 4.18:1 | AA large text | Lc 68.7 | Content text, not long reading |
| #7B73BC text on black | 5.02:1 | AA | Lc -32.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F5F5FA
oklch(97.2% 0.007 286.3)
-
Step 100
100
#E9E8F4
oklch(93.5% 0.016 289.9)
-
Step 200
200
#D7D7EC
oklch(88.6% 0.029 285.8)
-
Step 300
300
#BEBCE2
oklch(80.9% 0.053 287.6)
-
Step 400
400
#9D98D4
oklch(70.6% 0.087 287.8)
-
Step 500
500 (this color)
#7B73BC
oklch(59.4% 0.11 287.6)
-
Step 600
600
#7066B5
oklch(55.5% 0.12 287.6)
-
Step 700
700
#5E559C
oklch(49.2% 0.111 287.4)
-
Step 800
800
#4D467E
oklch(42.8% 0.091 287.6)
-
Step 900
900
#403B65
oklch(37.7% 0.071 288)
-
Step 950
950
#25233B
oklch(27% 0.044 286.9)
#7B73BC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C7EBF | 0.047 |
| Deuteranopia (no green cones) | #5B7ABA | 0.046 |
| Tritanopia (no blue cones) | #6B818E | 0.094 |
| Achromatopsia (no color) | #7C7C7C | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B73BC
#7B73BC
oklch(59.4% 0.11 287.6)
- #858329
#858329
oklch(59.4% 0.11 108.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B73BC, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Lilac #966EBD ΔE 0.043
- Deep Lavender #8D5EB7 ΔE 0.057
- Dark Lavender #856798 ΔE 0.058
- Faded Purple #916E99 ΔE 0.061
- Dark Lilac #9C6DA5 ΔE 0.062
- Medium Purple #9370DB ΔE 0.062
- Amethyst #9B5FC0 ΔE 0.069
- Soft Purple #A66FB5 ΔE 0.069
Use #7B73BC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.