#7B72BF
Closest named color: Deep Lilac (#966EBD). oklch(59.3% 0.116 287.7), rgb(123, 114, 191).
Aa
Black text reads best on this color (5.00:1).
About this color
#7B72BF is a medium-dark, moderately saturated purple. In OKLCH its lightness is 59%, its chroma 0.116 and its hue 288°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lilac (#966EBD), ΔE 0.043 away. Black text reads best on it, at 5.00:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | moderately saturated (0.116) |
| Temperature | cool |
| Nearest name | Deep Lilac (#966EBD) |
| Black text | 5.00:1 |
| White text | 4.19:1 |
Values
| HEX | #7B72BF |
| RGB | rgb(123, 114, 191) |
| HSL | hsl(247, 38%, 60%) |
| OKLCH | oklch(59.3% 0.116 287.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B72BF | 4.19:1 | AA large text | Lc -74.4 | Content text, not long reading |
| Black text on #7B72BF | 5.00:1 | AA | Lc 35.2 | Non-text elements, placeholder text |
| #7B72BF text on white | 4.19:1 | AA large text | Lc 68.9 | Content text, not long reading |
| #7B72BF text on black | 5.00:1 | AA | Lc -32.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5FA
oklch(97.2% 0.007 286.3)
-
Step 100
100
#E9E8F4
oklch(93.5% 0.016 289.9)
-
Step 200
200
#D7D7EC
oklch(88.6% 0.029 285.8)
-
Step 300
300
#BEBCE1
oklch(80.9% 0.052 287.7)
-
Step 400
400
#9D99D2
oklch(70.7% 0.083 287.3)
-
Step 500
500
#867FC6
oklch(63.2% 0.105 287.5)
-
Step 600
600 (this color)
#7B72BF
oklch(59.3% 0.116 287.7)
-
Step 700
700
#5E559A
oklch(49% 0.108 287.7)
-
Step 800
800
#4D467D
oklch(42.7% 0.089 287.8)
-
Step 900
900
#403B64
oklch(37.7% 0.069 288.2)
-
Step 950
950
#25233B
oklch(27% 0.044 286.9)
#7B72BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #597DC2 | 0.050 |
| Deuteranopia (no green cones) | #597ABD | 0.049 |
| Tritanopia (no blue cones) | #69818F | 0.099 |
| Achromatopsia (no color) | #7C7C7C | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B72BF
#7B72BF
oklch(59.3% 0.116 287.7)
- #868320
#868320
oklch(59.4% 0.116 107.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B72BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Lilac #966EBD ΔE 0.043
- Deep Lavender #8D5EB7 ΔE 0.054
- Medium Purple #9370DB ΔE 0.058
- Dark Lavender #856798 ΔE 0.062
- Dark Lilac #9C6DA5 ΔE 0.064
- Faded Purple #916E99 ΔE 0.066
- Amethyst #9B5FC0 ΔE 0.066
- Dark Periwinkle #665FD1 ΔE 0.070
Use #7B72BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.