#7B4DAD

Closest named color: Deep Lavender (#8D5EB7). oklch(51.7% 0.15 303.7), rgb(123, 77, 173).

Aa

White text reads best on this color (5.98:1).

About this color

#7B4DAD is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.150 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Lavender (#8D5EB7), ΔE 0.055 away. White text reads best on it, at 5.98:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.150)
Temperaturein between
Nearest nameDeep Lavender (#8D5EB7)
Black text3.50:1
White text5.98:1

Values

HEX#7B4DAD
RGBrgb(123, 77, 173)
HSLhsl(269, 38%, 49%)
OKLCHoklch(51.7% 0.15 303.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7B4DAD 5.98:1 AA Lc -84.8 Fine for body text
Black text on #7B4DAD 3.50:1 AA large text Lc 24.4 Dividers and decoration only
#7B4DAD text on white 5.98:1 AA Lc 79.6 Fine for body text
#7B4DAD text on black 3.50:1 AA large text Lc -22.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FB

    oklch(97.1% 0.01 305.4)

  2. Step 100

    100

    #EDE7F6

    oklch(93.7% 0.021 304)

  3. Step 200

    200

    #DED3F0

    oklch(88.5% 0.041 302.8)

  4. Step 300

    300

    #CAB6E8

    oklch(81% 0.073 303.1)

  5. Step 400

    400

    #B08EDC

    oklch(70.7% 0.117 303.6)

  6. Step 500

    500

    #9D70D2

    oklch(63.2% 0.148 303.6)

  7. Step 600

    600

    #8856BF

    oklch(55.6% 0.161 303.6)

  8. Step 700

    700 (this color)

    #7B4DAD

    oklch(51.7% 0.15 303.7)

  9. Step 800

    800

    #5E3A85

    oklch(42.7% 0.123 303.8)

  10. Step 900

    900

    #4D326B

    oklch(37.7% 0.098 304)

  11. Step 950

    950

    #2D1E3F

    oklch(27.1% 0.062 303.5)

Export this scale for Tailwind in the Tailwind colors tool

#7B4DAD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2A62B00.115
Deuteranopia (no green cones)#3963AB0.104
Tritanopia (no blue cones)#725F750.112
Achromatopsia (no color)#6363630.151

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7B4DAD

    #7B4DAD

    oklch(51.7% 0.15 303.7)

  • #597300

    #597300

    oklch(51.6% 0.128 123.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7B4DAD

    #7B4DAD

    oklch(51.7% 0.15 303.7)

  • #4F5DBD

    #4F5DBD

    oklch(51.8% 0.15 273.7)

  • #99408B

    #99408B

    oklch(51.7% 0.151 334)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7B4DAD

    #7B4DAD

    oklch(51.7% 0.15 303.7)

  • #7C6600

    #7C6600

    oklch(51.7% 0.106 94.1)

  • #007D43

    #007D43

    oklch(51.7% 0.131 153.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7B4DAD

    #7B4DAD

    oklch(51.7% 0.15 303.7)

  • #965700

    #965700

    oklch(51.8% 0.117 63.9)

  • #00796E

    #00796E

    oklch(51.8% 0.092 183.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7B4DAD

    #7B4DAD

    oklch(51.7% 0.15 303.7)

  • #AD3E26

    #AD3E26

    oklch(51.6% 0.15 33.8)

  • #597300

    #597300

    oklch(51.6% 0.128 123.8)

  • #007587

    #007587

    oklch(51.7% 0.09 213.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4DAD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7B4DAD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.