#7B49A9

Closest named color: Purply (#983FB2). oklch(50.8% 0.152 305.7), rgb(123, 73, 169).

Aa

White text reads best on this color (6.23:1).

About this color

#7B49A9 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.152 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.057 away. White text reads best on it, at 6.23:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.152)
Temperaturein between
Nearest namePurply (#983FB2)
Black text3.36:1
White text6.23:1

Values

HEX#7B49A9
RGBrgb(123, 73, 169)
HSLhsl(271, 40%, 47%)
OKLCHoklch(50.8% 0.152 305.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7B49A9 6.23:1 AA Lc -85.9 Fine for body text
Black text on #7B49A9 3.36:1 AA large text Lc 23.3 Dividers and decoration only
#7B49A9 text on white 6.23:1 AA Lc 80.7 Fine for body text
#7B49A9 text on black 3.36:1 AA large text Lc -21.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FB

    oklch(97.1% 0.01 305.4)

  2. Step 100

    100

    #EDE7F5

    oklch(93.7% 0.02 305.3)

  3. Step 200

    200

    #DFD3EF

    oklch(88.5% 0.04 304.9)

  4. Step 300

    300

    #CCB5E7

    oklch(80.9% 0.073 305.7)

  5. Step 400

    400

    #B28DDB

    oklch(70.7% 0.117 305.4)

  6. Step 500

    500

    #A06ED1

    oklch(63.1% 0.151 305.8)

  7. Step 600

    600

    #8B54BE

    oklch(55.6% 0.164 305.7)

  8. Step 700

    700 (this color)

    #7B49A9

    oklch(50.8% 0.152 305.7)

  9. Step 800

    800

    #603985

    oklch(42.8% 0.125 305.4)

  10. Step 900

    900

    #4E326A

    oklch(37.7% 0.097 305.3)

  11. Step 950

    950

    #2E1D3E

    oklch(26.9% 0.063 306.4)

Export this scale for Tailwind in the Tailwind colors tool

#7B49A9 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#265FAC0.121
Deuteranopia (no green cones)#3861A70.109
Tritanopia (no blue cones)#735B720.110
Achromatopsia (no color)#6161610.152

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7B49A9

    #7B49A9

    oklch(50.8% 0.152 305.7)

  • #547200

    #547200

    oklch(51% 0.129 125.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7B49A9

    #7B49A9

    oklch(50.8% 0.152 305.7)

  • #5059BA

    #5059BA

    oklch(50.8% 0.151 275.7)

  • #983C86

    #983C86

    oklch(50.8% 0.152 335.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7B49A9

    #7B49A9

    oklch(50.8% 0.152 305.7)

  • #786400

    #786400

    oklch(50.8% 0.104 95.3)

  • #007A46

    #007A46

    oklch(50.9% 0.124 155.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7B49A9

    #7B49A9

    oklch(50.8% 0.152 305.7)

  • #905600

    #905600

    oklch(50.8% 0.113 66.2)

  • #00766D

    #00766D

    oklch(50.9% 0.089 185.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7B49A9

    #7B49A9

    oklch(50.8% 0.152 305.7)

  • #AA3B1D

    #AA3B1D

    oklch(50.7% 0.152 35.6)

  • #547200

    #547200

    oklch(51% 0.129 125.7)

  • #007286

    #007286

    oklch(50.8% 0.09 215.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B49A9, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7B49A9 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.