#7B49A8
Closest named color: Purply (#983FB2). oklch(50.7% 0.15 306), rgb(123, 73, 168).
Aa
White text reads best on this color (6.24:1).
About this color
#7B49A8 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.150 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.058 away. White text reads best on it, at 6.24:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.36:1 |
| White text | 6.24:1 |
Values
| HEX | #7B49A8 |
| RGB | rgb(123, 73, 168) |
| HSL | hsl(272, 39%, 47%) |
| OKLCH | oklch(50.7% 0.15 306) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B49A8 | 6.24:1 | AA | Lc -85.9 | Fine for body text |
| Black text on #7B49A8 | 3.36:1 | AA large text | Lc 23.3 | Dividers and decoration only |
| #7B49A8 text on white | 6.24:1 | AA | Lc 80.8 | Fine for body text |
| #7B49A8 text on black | 3.36:1 | AA large text | Lc -21.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE7F5
oklch(93.7% 0.02 305.3)
-
Step 200
200
#E0D3EF
oklch(88.6% 0.04 306.5)
-
Step 300
300
#CCB5E6
oklch(80.9% 0.072 306.1)
-
Step 400
400
#B38DDA
oklch(70.7% 0.116 306.3)
-
Step 500
500
#A06FD0
oklch(63.2% 0.148 305.9)
-
Step 600
600
#8B54BD
oklch(55.5% 0.163 306)
-
Step 700
700 (this color)
#7B49A8
oklch(50.7% 0.15 306)
-
Step 800
800
#603984
oklch(42.7% 0.124 305.8)
-
Step 900
900
#4E326A
oklch(37.7% 0.097 305.3)
-
Step 950
950
#2E1E3E
oklch(27.1% 0.061 305.8)
#7B49A8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #275FAB | 0.120 |
| Deuteranopia (no green cones) | #3961A6 | 0.109 |
| Tritanopia (no blue cones) | #745B71 | 0.110 |
| Achromatopsia (no color) | #606060 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B49A8
#7B49A8
oklch(50.7% 0.15 306)
- #537100
#537100
oklch(50.6% 0.129 125.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B49A8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.058
- Light Eggplant #894585 ΔE 0.062
- Deep Lavender #8D5EB7 ΔE 0.064
- Iris #6258C4 ΔE 0.065
- Rebecca Purple #663399 ΔE 0.068
- Slate Blue #6A5ACD ΔE 0.071
- Light Indigo #6D5ACF ΔE 0.072
- Bluey Purple #6241C7 ΔE 0.072
Use #7B49A8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.