#7B4896
Closest named color: Light Eggplant (#894585). oklch(49.5% 0.131 312.7), rgb(123, 72, 150).
Aa
White text reads best on this color (6.54:1).
About this color
#7B4896 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.131 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.038 away. White text reads best on it, at 6.54:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.131) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.20:1 |
| White text | 6.54:1 |
Values
| HEX | #7B4896 |
| RGB | rgb(123, 72, 150) |
| HSL | hsl(279, 35%, 44%) |
| OKLCH | oklch(49.5% 0.131 312.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4896 | 6.54:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #7B4896 | 3.20:1 | AA large text | Lc 21.9 | Dividers and decoration only |
| #7B4896 text on white | 6.54:1 | AA | Lc 82.1 | Fine for body text |
| #7B4896 text on black | 3.20:1 | AA large text | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE7F3
oklch(93.7% 0.018 311.6)
-
Step 200
200
#E1D3EA
oklch(88.5% 0.035 312.4)
-
Step 300
300
#CFB5DE
oklch(80.8% 0.063 313.2)
-
Step 400
400
#B68ECE
oklch(70.7% 0.101 312.4)
-
Step 500
500
#A470C1
oklch(63% 0.13 312.6)
-
Step 600
600
#8F57AD
oklch(55.5% 0.14 312.7)
-
Step 700
700 (this color)
#7B4896
oklch(49.5% 0.131 312.7)
-
Step 800
800
#633B79
oklch(42.8% 0.108 312.4)
-
Step 900
900
#513361
oklch(37.7% 0.084 313)
-
Step 950
950
#2F1E39
oklch(26.9% 0.053 312.1)
#7B4896 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #355B99 | 0.111 |
| Deuteranopia (no green cones) | #455F94 | 0.099 |
| Tritanopia (no blue cones) | #785568 | 0.090 |
| Achromatopsia (no color) | #5D5D5D | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4896
#7B4896
oklch(49.5% 0.131 312.7)
- #437011
#437011
oklch(49.4% 0.13 132.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4896, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.038
- Muted Purple #805B87 ΔE 0.061
- Warm Purple #952E8F ΔE 0.066
- Rebecca Purple #663399 ΔE 0.067
- Dull Purple #84597E ΔE 0.069
- Purply #983FB2 ΔE 0.071
- Dusty Purple #825F87 ΔE 0.072
- Deep Lavender #8D5EB7 ΔE 0.077
Use #7B4896 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.