#7B4664
Closest named color: Dark Mauve (#874C62). oklch(46.7% 0.083 345.8), rgb(123, 70, 100).
Aa
White text reads best on this color (7.23:1).
About this color
#7B4664 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.083 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.030 away. White text reads best on it, at 7.23:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.90:1 |
| White text | 7.23:1 |
Values
| HEX | #7B4664 |
| RGB | rgb(123, 70, 100) |
| HSL | hsl(326, 27%, 38%) |
| OKLCH | oklch(46.7% 0.083 345.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4664 | 7.23:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #7B4664 | 2.90:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #7B4664 text on white | 7.23:1 | AAA | Lc 84.9 | Fine for body text |
| #7B4664 text on black | 2.90:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#F0E7EB
oklch(93.6% 0.011 348.4)
-
Step 200
200
#E5D4DC
oklch(88.6% 0.022 347.3)
-
Step 300
300
#D5B7C6
oklch(81% 0.04 346.4)
-
Step 400
400
#BF91A9
oklch(70.7% 0.064 346.2)
-
Step 500
500
#AE7594
oklch(63.1% 0.082 345.9)
-
Step 600
600
#995D7F
oklch(55.6% 0.09 345.4)
-
Step 700
700 (this color)
#7B4664
oklch(46.7% 0.083 345.8)
-
Step 800
800
#6A3F57
oklch(42.7% 0.069 345.8)
-
Step 900
900
#563648
oklch(37.7% 0.053 345.2)
-
Step 950
950
#33202A
oklch(27.1% 0.034 346.7)
#7B4664 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A5265 | 0.088 |
| Deuteranopia (no green cones) | #575A63 | 0.080 |
| Tritanopia (no blue cones) | #814551 | 0.032 |
| Achromatopsia (no color) | #575757 | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4664
#7B4664
oklch(46.7% 0.083 345.8)
- #20694F
#20694F
oklch(46.8% 0.083 165.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4664, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.030
- Brownish Purple #76424E ΔE 0.036
- Dull Purple #84597E ΔE 0.060
- Light Eggplant #894585 ΔE 0.060
- Dusky Purple #895B7B ΔE 0.066
- Muted Purple #805B87 ΔE 0.069
- Purple Brown #673A3F ΔE 0.073
- Dusty Purple #825F87 ΔE 0.076
Use #7B4664 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.