#7B4653
Closest named color: Brownish Purple (#76424E). oklch(46.1% 0.074 4.6), rgb(123, 70, 83).
Aa
White text reads best on this color (7.38:1).
About this color
#7B4653 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.074 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.016 away. White text reads best on it, at 7.38:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.84:1 |
| White text | 7.38:1 |
Values
| HEX | #7B4653 |
| RGB | rgb(123, 70, 83) |
| HSL | hsl(345, 27%, 38%) |
| OKLCH | oklch(46.1% 0.074 4.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4653 | 7.38:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #7B4653 | 2.84:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #7B4653 text on white | 7.38:1 | AAA | Lc 85.5 | Fine for body text |
| #7B4653 text on black | 2.84:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#F0E7E9
oklch(93.6% 0.01 2)
-
Step 200
200
#E6D4D7
oklch(88.5% 0.02 6)
-
Step 300
300
#D6B7BD
oklch(80.8% 0.036 4.8)
-
Step 400
400
#C1929C
oklch(70.7% 0.058 4.5)
-
Step 500
500
#B07784
oklch(63.2% 0.073 4.4)
-
Step 600
600
#9B5F6D
oklch(55.6% 0.08 4.9)
-
Step 700
700 (this color)
#7B4653
oklch(46.1% 0.074 4.6)
-
Step 800
800
#6B404B
oklch(42.6% 0.062 3.4)
-
Step 900
900
#57373E
oklch(37.7% 0.047 5.3)
-
Step 950
950
#332024
oklch(26.9% 0.03 5.5)
#7B4653 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5053 | 0.082 |
| Deuteranopia (no green cones) | #5B5952 | 0.075 |
| Tritanopia (no blue cones) | #83424B | 0.019 |
| Achromatopsia (no color) | #565656 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4653
#7B4653
oklch(46.1% 0.074 4.6)
- #16665D
#16665D
oklch(46.2% 0.075 183.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4653, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.016
- Dark Mauve #874C62 ΔE 0.035
- Purple Brown #673A3F ΔE 0.058
- Dull Purple #84597E ΔE 0.076
- Light Maroon #A24857 ΔE 0.077
- Dusky Purple #895B7B ΔE 0.078
- Milk Chocolate #7F4E1E ΔE 0.080
- Red Brown #8B2E16 ΔE 0.081
Use #7B4653 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.