#7B4488
Closest named color: Light Eggplant (#894585). oklch(48.1% 0.121 319.7), rgb(123, 68, 136).
Aa
White text reads best on this color (6.94:1).
About this color
#7B4488 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.121 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.028 away. White text reads best on it, at 6.94:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.121) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.02:1 |
| White text | 6.94:1 |
Values
| HEX | #7B4488 |
| RGB | rgb(123, 68, 136) |
| HSL | hsl(289, 33%, 40%) |
| OKLCH | oklch(48.1% 0.121 319.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4488 | 6.94:1 | AA | Lc -88.7 | Fine for body text |
| Black text on #7B4488 | 3.02:1 | AA large text | Lc 20.3 | Dividers and decoration only |
| #7B4488 text on white | 6.94:1 | AA | Lc 83.7 | Fine for body text |
| #7B4488 text on black | 3.02:1 | AA large text | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#EFE6F1
oklch(93.5% 0.018 320.1)
-
Step 200
200
#E3D3E7
oklch(88.6% 0.032 319.5)
-
Step 300
300
#D2B5D9
oklch(80.9% 0.059 319.7)
-
Step 400
400
#BB8EC5
oklch(70.8% 0.093 320.1)
-
Step 500
500
#A970B7
oklch(63.1% 0.121 319.5)
-
Step 600
600
#9457A3
oklch(55.6% 0.131 319.5)
-
Step 700
700 (this color)
#7B4488
oklch(48.1% 0.121 319.7)
-
Step 800
800
#673B71
oklch(42.8% 0.1 320)
-
Step 900
900
#54335B
oklch(37.8% 0.078 320.4)
-
Step 950
950
#311E36
oklch(27% 0.05 319.1)
#7B4488 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39568A | 0.110 |
| Deuteranopia (no green cones) | #495C86 | 0.099 |
| Tritanopia (no blue cones) | #7C4D60 | 0.076 |
| Achromatopsia (no color) | #5A5A5A | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4488
#7B4488
oklch(48.1% 0.121 319.7)
- #346E25
#346E25
oklch(48.2% 0.122 139.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4488, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.028
- Muted Purple #805B87 ΔE 0.061
- Warm Purple #952E8F ΔE 0.063
- Dull Purple #84597E ΔE 0.065
- Rebecca Purple #663399 ΔE 0.069
- Dusty Purple #825F87 ΔE 0.073
- Dark Mauve #874C62 ΔE 0.075
- Dusky Purple #895B7B ΔE 0.076
Use #7B4488 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.