#7B4477
Closest named color: Light Eggplant (#894585). oklch(47.2% 0.103 329.7), rgb(123, 68, 119).
Aa
White text reads best on this color (7.15:1).
About this color
#7B4477 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.103 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.035 away. White text reads best on it, at 7.15:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.103) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.93:1 |
| White text | 7.15:1 |
Values
| HEX | #7B4477 |
| RGB | rgb(123, 68, 119) |
| HSL | hsl(304, 29%, 37%) |
| OKLCH | oklch(47.2% 0.103 329.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4477 | 7.15:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #7B4477 | 2.93:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #7B4477 text on white | 7.15:1 | AAA | Lc 84.6 | Fine for body text |
| #7B4477 text on black | 2.93:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E7EF
oklch(93.7% 0.014 329.1)
-
Step 200
200
#E4D3E2
oklch(88.5% 0.027 329.5)
-
Step 300
300
#D4B6D0
oklch(81% 0.049 330.4)
-
Step 400
400
#BD8FB9
oklch(70.7% 0.08 329.3)
-
Step 500
500
#AC72A7
oklch(63% 0.102 329.7)
-
Step 600
600
#975A92
oklch(55.6% 0.11 329.9)
-
Step 700
700 (this color)
#7B4477
oklch(47.2% 0.103 329.7)
-
Step 800
800
#693D65
oklch(42.8% 0.084 330.2)
-
Step 900
900
#553453
oklch(37.7% 0.067 328.9)
-
Step 950
950
#321F30
oklch(27.1% 0.041 330.4)
#7B4477 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #415379 | 0.101 |
| Deuteranopia (no green cones) | #505A75 | 0.091 |
| Tritanopia (no blue cones) | #7F4858 | 0.056 |
| Achromatopsia (no color) | #585858 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4477
#7B4477
oklch(47.2% 0.103 329.7)
- #286B3A
#286B3A
oklch(47.2% 0.103 149.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4477, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.035
- Dark Mauve #874C62 ΔE 0.052
- Dull Purple #84597E ΔE 0.058
- Muted Purple #805B87 ΔE 0.061
- Brownish Purple #76424E ΔE 0.067
- Dusky Purple #895B7B ΔE 0.067
- Dusty Purple #825F87 ΔE 0.071
- Warm Purple #952E8F ΔE 0.077
Use #7B4477 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.