#7B43BB
Closest named color: Bluey Purple (#6241C7). oklch(51.1% 0.182 301.7), rgb(123, 67, 187).
Aa
White text reads best on this color (6.24:1).
About this color
#7B43BB is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.182 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.051 away. White text reads best on it, at 6.24:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.182) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.36:1 |
| White text | 6.24:1 |
Values
| HEX | #7B43BB |
| RGB | rgb(123, 67, 187) |
| HSL | hsl(268, 47%, 50%) |
| OKLCH | oklch(51.1% 0.182 301.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B43BB | 6.24:1 | AA | Lc -85.7 | Fine for body text |
| Black text on #7B43BB | 3.36:1 | AA large text | Lc 23.5 | Dividers and decoration only |
| #7B43BB text on white | 6.24:1 | AA | Lc 80.6 | Fine for body text |
| #7B43BB text on black | 3.36:1 | AA large text | Lc -21.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F9
oklch(93.6% 0.026 302.6)
-
Step 200
200
#DFD2F5
oklch(88.5% 0.049 302.3)
-
Step 300
300
#CBB4F1
oklch(81% 0.088 301.7)
-
Step 400
400
#B18AE9
oklch(70.7% 0.14 301.9)
-
Step 500
500
#9E69E2
oklch(63% 0.179 301.7)
-
Step 600
600
#8A4DD0
oklch(55.7% 0.195 301.8)
-
Step 700
700 (this color)
#7B43BB
oklch(51.1% 0.182 301.7)
-
Step 800
800
#5F3392
oklch(42.7% 0.151 301.6)
-
Step 900
900
#4E2E74
oklch(37.7% 0.117 302.2)
-
Step 950
950
#2D1C44
oklch(27% 0.073 301.3)
#7B43BB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0060BF | 0.138 |
| Deuteranopia (no green cones) | #1660B8 | 0.134 |
| Tritanopia (no blue cones) | #6E5D79 | 0.135 |
| Achromatopsia (no color) | #606060 | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B43BB
#7B43BB
oklch(51.1% 0.182 301.7)
- #5B7100
#5B7100
oklch(51.2% 0.124 122.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B43BB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.051
- Purply #983FB2 ΔE 0.057
- Light Indigo #6D5ACF ΔE 0.060
- Iris #6258C4 ΔE 0.060
- Slate Blue #6A5ACD ΔE 0.060
- Dark Orchid #9932CC ΔE 0.065
- Blue Violet #8A2BE2 ΔE 0.072
- Deep Lavender #8D5EB7 ΔE 0.073
Use #7B43BB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.