#7B43AF
Closest named color: Purply (#983FB2). oklch(50.3% 0.168 305), rgb(123, 67, 175).
Aa
White text reads best on this color (6.43:1).
About this color
#7B43AF is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.168 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.055 away. White text reads best on it, at 6.43:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.168) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.26:1 |
| White text | 6.43:1 |
Values
| HEX | #7B43AF |
| RGB | rgb(123, 67, 175) |
| HSL | hsl(271, 45%, 47%) |
| OKLCH | oklch(50.3% 0.168 305) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B43AF | 6.43:1 | AA | Lc -86.6 | Fine for body text |
| Black text on #7B43AF | 3.26:1 | AA large text | Lc 22.6 | Dividers and decoration only |
| #7B43AF text on white | 6.43:1 | AA | Lc 81.5 | Fine for body text |
| #7B43AF text on black | 3.26:1 | AA large text | Lc -20.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#E0D2F2
oklch(88.5% 0.046 305.2)
-
Step 300
300
#CDB4EB
oklch(81% 0.081 305.4)
-
Step 400
400
#B38BE1
oklch(70.7% 0.129 304.7)
-
Step 500
500
#A16BD9
oklch(63.1% 0.166 304.8)
-
Step 600
600
#8D4FC6
oklch(55.6% 0.181 305.3)
-
Step 700
700 (this color)
#7B43AF
oklch(50.3% 0.168 305)
-
Step 800
800
#61358B
oklch(42.7% 0.14 304.8)
-
Step 900
900
#4F2F6F
oklch(37.6% 0.109 304.8)
-
Step 950
950
#2E1C41
oklch(26.9% 0.069 304.6)
#7B43AF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #055DB2 | 0.139 |
| Deuteranopia (no green cones) | #2A5FAD | 0.125 |
| Tritanopia (no blue cones) | #725973 | 0.121 |
| Achromatopsia (no color) | #5F5F5F | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B43AF
#7B43AF
oklch(50.3% 0.168 305)
- #547000
#547000
oklch(50.4% 0.127 125)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B43AF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.055
- Bluey Purple #6241C7 ΔE 0.061
- Rebecca Purple #663399 ΔE 0.063
- Iris #6258C4 ΔE 0.066
- Slate Blue #6A5ACD ΔE 0.070
- Light Indigo #6D5ACF ΔE 0.071
- Deep Lavender #8D5EB7 ΔE 0.073
- Dark Orchid #9932CC ΔE 0.074
Use #7B43AF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.