#7B439D
Closest named color: Light Eggplant (#894585). oklch(49.1% 0.147 310.8), rgb(123, 67, 157).
Aa
White text reads best on this color (6.70:1).
About this color
#7B439D is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.147 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 6.70:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.147) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.13:1 |
| White text | 6.70:1 |
Values
| HEX | #7B439D |
| RGB | rgb(123, 67, 157) |
| HSL | hsl(277, 40%, 44%) |
| OKLCH | oklch(49.1% 0.147 310.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B439D | 6.70:1 | AA | Lc -87.7 | Fine for body text |
| Black text on #7B439D | 3.13:1 | AA large text | Lc 21.3 | Dividers and decoration only |
| #7B439D text on white | 6.70:1 | AA | Lc 82.7 | Fine for body text |
| #7B439D text on black | 3.13:1 | AA large text | Lc -19.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE6F4
oklch(93.5% 0.021 311.1)
-
Step 200
200
#E1D2ED
oklch(88.4% 0.04 310.2)
-
Step 300
300
#CFB4E3
oklch(80.8% 0.071 310.6)
-
Step 400
400
#B78CD5
oklch(70.7% 0.113 310.7)
-
Step 500
500
#A56DCA
oklch(63.1% 0.146 310.6)
-
Step 600
600
#9053B6
oklch(55.5% 0.158 310.7)
-
Step 700
700 (this color)
#7B439D
oklch(49.1% 0.147 310.8)
-
Step 800
800
#64387F
oklch(42.7% 0.121 310.9)
-
Step 900
900
#513166
oklch(37.7% 0.094 310.5)
-
Step 950
950
#301D3C
oklch(27% 0.061 311.2)
#7B439D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2759A0 | 0.126 |
| Deuteranopia (no green cones) | #3B5D9B | 0.112 |
| Tritanopia (no blue cones) | #775369 | 0.102 |
| Achromatopsia (no color) | #5C5C5C | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B439D
#7B439D
oklch(49.1% 0.147 310.8)
- #456F00
#456F00
oklch(49.2% 0.134 130.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B439D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Rebecca Purple #663399 ΔE 0.056
- Warm Purple #952E8F ΔE 0.062
- Purply #983FB2 ΔE 0.063
- Muted Purple #805B87 ΔE 0.078
- Deep Lavender #8D5EB7 ΔE 0.080
- Bluey Purple #6241C7 ΔE 0.083
- Iris #6258C4 ΔE 0.083
Use #7B439D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.