#7B4396
Closest named color: Light Eggplant (#894585). oklch(48.7% 0.139 313.5), rgb(123, 67, 150).
Aa
White text reads best on this color (6.80:1).
About this color
#7B4396 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.139 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.041 away. White text reads best on it, at 6.80:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.139) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.08:1 |
| White text | 6.80:1 |
Values
| HEX | #7B4396 |
| RGB | rgb(123, 67, 150) |
| HSL | hsl(280, 38%, 43%) |
| OKLCH | oklch(48.7% 0.139 313.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4396 | 6.80:1 | AA | Lc -88.1 | Fine for body text |
| Black text on #7B4396 | 3.08:1 | AA large text | Lc 20.9 | Dividers and decoration only |
| #7B4396 text on white | 6.80:1 | AA | Lc 83.1 | Fine for body text |
| #7B4396 text on black | 3.08:1 | AA large text | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4FA
oklch(97.2% 0.009 314.8)
-
Step 100
100
#EFE6F3
oklch(93.6% 0.02 315.7)
-
Step 200
200
#E2D2EB
oklch(88.4% 0.038 313.6)
-
Step 300
300
#D0B4E0
oklch(80.8% 0.068 313.2)
-
Step 400
400
#B98CD0
oklch(70.7% 0.108 313.9)
-
Step 500
500
#A76EC4
oklch(63.1% 0.138 313.5)
-
Step 600
600
#9254B0
oklch(55.6% 0.15 313.6)
-
Step 700
700 (this color)
#7B4396
oklch(48.7% 0.139 313.5)
-
Step 800
800
#65397B
oklch(42.8% 0.115 313.3)
-
Step 900
900
#523163
oklch(37.6% 0.091 313.2)
-
Step 950
950
#301D3A
oklch(26.9% 0.058 313.2)
#7B4396 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D5899 | 0.122 |
| Deuteranopia (no green cones) | #405C94 | 0.108 |
| Tritanopia (no blue cones) | #795166 | 0.094 |
| Achromatopsia (no color) | #5B5B5B | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4396
#7B4396
oklch(48.7% 0.139 313.5)
- #3D6F00
#3D6F00
oklch(48.7% 0.138 133.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4396, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.041
- Rebecca Purple #663399 ΔE 0.058
- Warm Purple #952E8F ΔE 0.060
- Purply #983FB2 ΔE 0.069
- Muted Purple #805B87 ΔE 0.072
- Dull Purple #84597E ΔE 0.079
- Dusty Purple #825F87 ΔE 0.083
- Deep Lavender #8D5EB7 ΔE 0.084
Use #7B4396 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.