#7B40B3
Closest named color: Purply (#983FB2). oklch(50.2% 0.177 304.3), rgb(123, 64, 179).
Aa
White text reads best on this color (6.50:1).
About this color
#7B40B3 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.177 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.056 away. White text reads best on it, at 6.50:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.177) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.22:1 |
| White text | 6.50:1 |
Values
| HEX | #7B40B3 |
| RGB | rgb(123, 64, 179) |
| HSL | hsl(271, 47%, 48%) |
| OKLCH | oklch(50.2% 0.177 304.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B40B3 | 6.50:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #7B40B3 | 3.22:1 | AA large text | Lc 22.3 | Dividers and decoration only |
| #7B40B3 text on white | 6.50:1 | AA | Lc 81.7 | Fine for body text |
| #7B40B3 text on black | 3.22:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F8
oklch(93.6% 0.025 303.5)
-
Step 200
200
#E0D2F3
oklch(88.5% 0.047 304.6)
-
Step 300
300
#CDB3EE
oklch(80.9% 0.086 304.6)
-
Step 400
400
#B489E5
oklch(70.7% 0.137 304.7)
-
Step 500
500
#A269DD
oklch(63.2% 0.174 304.6)
-
Step 600
600
#8D4DCB
oklch(55.6% 0.19 304.3)
-
Step 700
700 (this color)
#7B40B3
oklch(50.2% 0.177 304.3)
-
Step 800
800
#61338E
oklch(42.6% 0.146 304.1)
-
Step 900
900
#4F2E71
oklch(37.6% 0.113 304.2)
-
Step 950
950
#2E1C42
oklch(27% 0.071 303.9)
#7B40B3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005CB7 | 0.142 |
| Deuteranopia (no green cones) | #205EB0 | 0.133 |
| Tritanopia (no blue cones) | #715874 | 0.127 |
| Achromatopsia (no color) | #5E5E5E | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B40B3
#7B40B3
oklch(50.2% 0.177 304.3)
- #556F00
#556F00
oklch(50.2% 0.125 124.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B40B3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.056
- Bluey Purple #6241C7 ΔE 0.057
- Rebecca Purple #663399 ΔE 0.064
- Iris #6258C4 ΔE 0.068
- Dark Orchid #9932CC ΔE 0.069
- Slate Blue #6A5ACD ΔE 0.071
- Light Indigo #6D5ACF ΔE 0.071
- Grape #7209B7 ΔE 0.075
Use #7B40B3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.