#7B4064
Closest named color: Brownish Purple (#76424E). oklch(45.7% 0.094 344), rgb(123, 64, 100).
Aa
White text reads best on this color (7.60:1).
About this color
#7B4064 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.094 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.039 away. White text reads best on it, at 7.60:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.75:1 |
| White text | 7.60:1 |
Values
| HEX | #7B4064 |
| RGB | rgb(123, 64, 100) |
| HSL | hsl(323, 32%, 37%) |
| OKLCH | oklch(45.7% 0.094 344) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4064 | 7.60:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #7B4064 | 2.75:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #7B4064 text on white | 7.60:1 | AAA | Lc 86.2 | Fine for body text |
| #7B4064 text on black | 2.75:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F2E6EC
oklch(93.6% 0.015 345.6)
-
Step 200
200
#E9D2DE
oklch(88.6% 0.03 344.9)
-
Step 300
300
#DBB3C9
oklch(80.9% 0.054 344.2)
-
Step 400
400
#C88AAE
oklch(70.6% 0.089 343.9)
-
Step 500
500
#B96C9A
oklch(63.1% 0.114 344.2)
-
Step 600
600
#A45385
oklch(55.6% 0.123 344)
-
Step 700
700
#8C4370
oklch(49% 0.114 344.3)
-
Step 800
800 (this color)
#7B4064
oklch(45.7% 0.094 344)
-
Step 900
900
#5C314B
oklch(37.7% 0.072 344)
-
Step 950
950
#361D2C
oklch(27% 0.046 343.8)
#7B4064 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444E65 | 0.100 |
| Deuteranopia (no green cones) | #545762 | 0.090 |
| Tritanopia (no blue cones) | #82404D | 0.040 |
| Achromatopsia (no color) | #545454 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4064
#7B4064
oklch(45.7% 0.094 344)
- #0A6749
#0A6749
oklch(45.6% 0.094 164.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4064, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.039
- Dark Mauve #874C62 ΔE 0.042
- Light Eggplant #894585 ΔE 0.059
- Dull Purple #84597E ΔE 0.071
- Purple Brown #673A3F ΔE 0.072
- Dusky Purple #895B7B ΔE 0.077
- Muted Purple #805B87 ΔE 0.079
- Dusty Grape #545775 ΔE 0.086
Use #7B4064 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.