#7B4060
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.091 347.6), rgb(123, 64, 96).
Aa
White text reads best on this color (7.65:1).
About this color
#7B4060 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.091 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 7.65:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.65:1 |
Values
| HEX | #7B4060 |
| RGB | rgb(123, 64, 96) |
| HSL | hsl(327, 32%, 37%) |
| OKLCH | oklch(45.5% 0.091 347.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4060 | 7.65:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #7B4060 | 2.74:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #7B4060 text on white | 7.65:1 | AAA | Lc 86.3 | Fine for body text |
| #7B4060 text on black | 2.74:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EC
oklch(93.6% 0.015 345.6)
-
Step 200
200
#E9D2DD
oklch(88.6% 0.029 347.1)
-
Step 300
300
#DCB3C7
oklch(80.9% 0.054 347.5)
-
Step 400
400
#C98BAA
oklch(70.7% 0.085 348.1)
-
Step 500
500
#B96D95
oklch(63% 0.108 347.8)
-
Step 600
600
#A45480
oklch(55.6% 0.118 347.5)
-
Step 700
700
#8D446C
oklch(49.2% 0.11 347.9)
-
Step 800
800 (this color)
#7B4060
oklch(45.5% 0.091 347.6)
-
Step 900
900
#5D3148
oklch(37.7% 0.071 348.4)
-
Step 950
950
#361D2A
oklch(26.9% 0.044 348)
#7B4060 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454D61 | 0.098 |
| Deuteranopia (no green cones) | #55575F | 0.088 |
| Tritanopia (no blue cones) | #823F4C | 0.035 |
| Achromatopsia (no color) | #535353 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4060
#7B4060
oklch(45.5% 0.091 347.6)
- #04674C
#04674C
oklch(45.7% 0.092 167)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4060, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Dark Mauve #874C62 ΔE 0.041
- Light Eggplant #894585 ΔE 0.065
- Purple Brown #673A3F ΔE 0.066
- Dull Purple #84597E ΔE 0.073
- Dusky Purple #895B7B ΔE 0.079
- Muted Purple #805B87 ΔE 0.082
- Light Maroon #A24857 ΔE 0.084
Use #7B4060 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.