#7B405F
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.091 348.5), rgb(123, 64, 95).
Aa
White text reads best on this color (7.66:1).
About this color
#7B405F is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.091 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.031 away. White text reads best on it, at 7.66:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.66:1 |
Values
| HEX | #7B405F |
| RGB | rgb(123, 64, 95) |
| HSL | hsl(328, 32%, 37%) |
| OKLCH | oklch(45.5% 0.091 348.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B405F | 7.66:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #7B405F | 2.74:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #7B405F text on white | 7.66:1 | AAA | Lc 86.3 | Fine for body text |
| #7B405F text on black | 2.74:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E9D2DC
oklch(88.6% 0.029 349.5)
-
Step 300
300
#DCB3C6
oklch(80.9% 0.053 348.8)
-
Step 400
400
#C98BA9
oklch(70.7% 0.085 349)
-
Step 500
500
#BA6D94
oklch(63.1% 0.109 349)
-
Step 600
600
#A5547F
oklch(55.7% 0.118 348.6)
-
Step 700
700
#8D446B
oklch(49.1% 0.11 348.6)
-
Step 800
800 (this color)
#7B405F
oklch(45.5% 0.091 348.5)
-
Step 900
900
#5D3148
oklch(37.7% 0.071 348.4)
-
Step 950
950
#371D2A
oklch(27.1% 0.045 349.2)
#7B405F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #464D60 | 0.097 |
| Deuteranopia (no green cones) | #55575E | 0.089 |
| Tritanopia (no blue cones) | #823F4B | 0.035 |
| Achromatopsia (no color) | #535353 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B405F
#7B405F
oklch(45.5% 0.091 348.5)
- #03664D
#03664D
oklch(45.4% 0.09 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B405F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.031
- Dark Mauve #874C62 ΔE 0.041
- Purple Brown #673A3F ΔE 0.065
- Light Eggplant #894585 ΔE 0.066
- Dull Purple #84597E ΔE 0.074
- Dusky Purple #895B7B ΔE 0.079
- Muted Purple #805B87 ΔE 0.083
- Light Maroon #A24857 ΔE 0.084
Use #7B405F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.