#7B404E
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.083 5.8), rgb(123, 64, 78).
Aa
White text reads best on this color (7.81:1).
About this color
#7B404E is a dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.083 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.010 away. White text reads best on it, at 7.81:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.68:1 |
| White text | 7.81:1 |
Values
| HEX | #7B404E |
| RGB | rgb(123, 64, 78) |
| HSL | hsl(346, 32%, 37%) |
| OKLCH | oklch(44.9% 0.083 5.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B404E | 7.81:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #7B404E | 2.68:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #7B404E text on white | 7.81:1 | AAA | Lc 86.9 | Fine for body text |
| #7B404E text on black | 2.68:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E8
oklch(93.6% 0.014 6.7)
-
Step 200
200
#EAD2D6
oklch(88.5% 0.027 6.2)
-
Step 300
300
#DDB4BC
oklch(80.8% 0.048 5.1)
-
Step 400
400
#CB8C99
oklch(70.6% 0.078 5.7)
-
Step 500
500
#BC6F80
oklch(63.1% 0.099 6.1)
-
Step 600
600
#A7566A
oklch(55.6% 0.108 5.5)
-
Step 700
700
#8F4658
oklch(49.1% 0.1 5.9)
-
Step 800
800 (this color)
#7B404E
oklch(44.9% 0.083 5.8)
-
Step 900
900
#5E323C
oklch(37.6% 0.065 6.1)
-
Step 950
950
#371E23
oklch(27% 0.04 7.1)
#7B404E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4B4E | 0.091 |
| Deuteranopia (no green cones) | #59564D | 0.083 |
| Tritanopia (no blue cones) | #843B45 | 0.022 |
| Achromatopsia (no color) | #525252 | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B404E
#7B404E
oklch(44.9% 0.083 5.8)
- #00635B
#00635B
oklch(44.9% 0.079 185.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B404E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.010
- Dark Mauve #874C62 ΔE 0.046
- Purple Brown #673A3F ΔE 0.049
- Red Brown #8B2E16 ΔE 0.073
- Rust Brown #8B3103 ΔE 0.081
- Light Maroon #A24857 ΔE 0.082
- Saddle Brown #8B4513 ΔE 0.082
- Auburn #9B2226 ΔE 0.083
Use #7B404E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.