#7B403F
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.082 21.9), rgb(123, 64, 63).
Aa
White text reads best on this color (7.93:1).
About this color
#7B403F is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.082 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.024 away. White text reads best on it, at 7.93:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.64:1 |
| White text | 7.93:1 |
Values
| HEX | #7B403F |
| RGB | rgb(123, 64, 63) |
| HSL | hsl(1, 32%, 36%) |
| OKLCH | oklch(44.5% 0.082 21.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B403F | 7.93:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #7B403F | 2.64:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #7B403F text on white | 7.93:1 | AAA | Lc 87.2 | Fine for body text |
| #7B403F text on black | 2.64:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E6E6
oklch(93.5% 0.014 17.4)
-
Step 200
200
#EAD3D1
oklch(88.5% 0.026 23.6)
-
Step 300
300
#DEB5B3
oklch(80.9% 0.048 21.5)
-
Step 400
400
#CC8E8B
oklch(70.7% 0.076 22.3)
-
Step 500
500
#BE716F
oklch(63.2% 0.098 21.8)
-
Step 600
600
#A95857
oklch(55.7% 0.106 21.8)
-
Step 700
700
#914747
oklch(49.1% 0.1 21.4)
-
Step 800
800 (this color)
#7B403F
oklch(44.5% 0.082 21.9)
-
Step 900
900
#5F3332
oklch(37.7% 0.064 21.9)
-
Step 950
950
#381E1D
oklch(27% 0.041 22.5)
#7B403F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4A3F | 0.087 |
| Deuteranopia (no green cones) | #5B563E | 0.082 |
| Tritanopia (no blue cones) | #853840 | 0.026 |
| Achromatopsia (no color) | #515151 | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B403F
#7B403F
oklch(44.5% 0.082 21.9)
- #006066
#006066
oklch(44.5% 0.076 202.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B403F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.024
- Purple Brown #673A3F ΔE 0.045
- Red Brown #8B2E16 ΔE 0.056
- Dark Mauve #874C62 ΔE 0.060
- Rust Brown #8B3103 ΔE 0.061
- Saddle Brown #8B4513 ΔE 0.062
- Milk Chocolate #7F4E1E ΔE 0.065
- Brown Red #922B05 ΔE 0.069
Use #7B403F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.