#7B3D77
Closest named color: Light Eggplant (#894585). oklch(46.1% 0.116 329.7), rgb(123, 61, 119).
Aa
White text reads best on this color (7.56:1).
About this color
#7B3D77 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.116 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.039 away. White text reads best on it, at 7.56:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.116) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.77:1 |
| White text | 7.56:1 |
Values
| HEX | #7B3D77 |
| RGB | rgb(123, 61, 119) |
| HSL | hsl(304, 34%, 36%) |
| OKLCH | oklch(46.1% 0.116 329.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3D77 | 7.56:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #7B3D77 | 2.77:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #7B3D77 text on white | 7.56:1 | AAA | Lc 85.9 | Fine for body text |
| #7B3D77 text on black | 2.77:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6EF
oklch(93.5% 0.016 328.8)
-
Step 200
200
#E6D2E3
oklch(88.5% 0.032 330.7)
-
Step 300
300
#D6B4D2
oklch(80.9% 0.056 329.9)
-
Step 400
400
#C18CBC
oklch(70.7% 0.091 329.7)
-
Step 500
500
#B06FAB
oklch(63.2% 0.115 329.6)
-
Step 600
600
#9B5696
oklch(55.6% 0.124 329.8)
-
Step 700
700 (this color)
#7B3D77
oklch(46.1% 0.116 329.7)
-
Step 800
800
#6C3A68
oklch(42.8% 0.096 330.1)
-
Step 900
900
#573255
oklch(37.7% 0.075 328.9)
-
Step 950
950
#331E32
oklch(27.1% 0.047 328.4)
#7B3D77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394F79 | 0.116 |
| Deuteranopia (no green cones) | #4B5775 | 0.103 |
| Tritanopia (no blue cones) | #7F4254 | 0.064 |
| Achromatopsia (no color) | #545454 | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3D77
#7B3D77
oklch(46.1% 0.116 329.7)
- #176932
#176932
oklch(46% 0.116 149.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3D77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.039
- Dark Mauve #874C62 ΔE 0.065
- Warm Purple #952E8F ΔE 0.069
- Brownish Purple #76424E ΔE 0.073
- Dull Purple #84597E ΔE 0.074
- Muted Purple #805B87 ΔE 0.076
- Rebecca Purple #663399 ΔE 0.079
- Dusky Purple #895B7B ΔE 0.083
Use #7B3D77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.