#7B3894
Closest named color: Rebecca Purple (#663399). oklch(47% 0.154 315.8), rgb(123, 56, 148).
Aa
White text reads best on this color (7.40:1).
About this color
#7B3894 is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.154 and its hue 316°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.046 away. White text reads best on it, at 7.40:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.83:1 |
| White text | 7.40:1 |
Values
| HEX | #7B3894 |
| RGB | rgb(123, 56, 148) |
| HSL | hsl(284, 45%, 40%) |
| OKLCH | oklch(47% 0.154 315.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3894 | 7.40:1 | AAA | Lc -90.1 | Preferred for body text |
| Black text on #7B3894 | 2.83:1 | Fails | Lc 18.8 | Dividers and decoration only |
| #7B3894 text on white | 7.40:1 | AAA | Lc 85.2 | Fine for body text |
| #7B3894 text on black | 2.83:1 | Fails | Lc -16.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E6F4
oklch(93.7% 0.021 316.5)
-
Step 200
200
#E4D1EC
oklch(88.4% 0.042 316)
-
Step 300
300
#D4B2E2
oklch(80.9% 0.076 316)
-
Step 400
400
#BD89D3
oklch(70.7% 0.119 315.5)
-
Step 500
500
#AC69C7
oklch(63% 0.152 315.6)
-
Step 600
600
#984EB4
oklch(55.6% 0.167 315.8)
-
Step 700
700 (this color)
#7B3894
oklch(47% 0.154 315.8)
-
Step 800
800
#69347D
oklch(42.6% 0.128 315.9)
-
Step 900
900
#562E65
oklch(37.7% 0.101 316.1)
-
Step 950
950
#321C3B
oklch(27% 0.062 315.5)
#7B3894 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B5197 | 0.144 |
| Deuteranopia (no green cones) | #385792 | 0.125 |
| Tritanopia (no blue cones) | #794861 | 0.100 |
| Achromatopsia (no color) | #555555 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3894
#7B3894
oklch(47% 0.154 315.8)
- #326B00
#326B00
oklch(47% 0.139 135.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3894, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.046
- Light Eggplant #894585 ΔE 0.053
- Warm Purple #952E8F ΔE 0.053
- Dark Magenta #8B008B ΔE 0.068
- Purple #800080 ΔE 0.073
- Purply #983FB2 ΔE 0.074
- Grape #7209B7 ΔE 0.086
- Muted Purple #805B87 ΔE 0.094
Use #7B3894 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.