#7B3540
Closest named color: Brownish Purple (#76424E). oklch(42.7% 0.098 12.5), rgb(123, 53, 64).
Aa
White text reads best on this color (8.65:1).
About this color
#7B3540 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.098 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 8.65:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.42:1 |
| White text | 8.65:1 |
Values
| HEX | #7B3540 |
| RGB | rgb(123, 53, 64) |
| HSL | hsl(351, 40%, 35%) |
| OKLCH | oklch(42.7% 0.098 12.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3540 | 8.65:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #7B3540 | 2.42:1 | Fails | Lc 14.7 | Not readable |
| #7B3540 text on white | 8.65:1 | AAA | Lc 89.2 | Fine for body text |
| #7B3540 text on black | 2.42:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F5E6E7
oklch(93.7% 0.016 12.8)
-
Step 200
200
#EDD1D3
oklch(88.5% 0.031 12.8)
-
Step 300
300
#E3B2B6
oklch(80.9% 0.057 12.9)
-
Step 400
400
#D38991
oklch(70.8% 0.091 12.6)
-
Step 500
500
#C56976
oklch(63% 0.117 12.1)
-
Step 600
600
#B04F5F
oklch(55.5% 0.127 11.9)
-
Step 700
700
#97404E
oklch(49.1% 0.117 12.6)
-
Step 800
800 (this color)
#7B3540
oklch(42.7% 0.098 12.5)
-
Step 900
900
#632F36
oklch(37.7% 0.075 12.9)
-
Step 950
950
#3A1C20
oklch(27% 0.047 12.2)
#7B3540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444340 | 0.107 |
| Deuteranopia (no green cones) | #55513E | 0.100 |
| Tritanopia (no blue cones) | #862C39 | 0.026 |
| Achromatopsia (no color) | #4B4B4B | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3540
#7B3540
oklch(42.7% 0.098 12.5)
- #005B5A
#005B5A
oklch(42.6% 0.073 193.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.032
- Purple Brown #673A3F ΔE 0.040
- Red Brown #8B2E16 ΔE 0.057
- Rust Brown #8B3103 ΔE 0.067
- Red Wine #8C0034 ΔE 0.068
- Chestnut #742802 ΔE 0.070
- Auburn #9B2226 ΔE 0.070
- Brown Red #922B05 ΔE 0.071
Use #7B3540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.