#7B353B
Closest named color: Brownish Purple (#76424E). oklch(42.6% 0.098 16.9), rgb(123, 53, 59).
Aa
White text reads best on this color (8.69:1).
About this color
#7B353B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.098 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 8.69:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.41:1 |
| White text | 8.69:1 |
Values
| HEX | #7B353B |
| RGB | rgb(123, 53, 59) |
| HSL | hsl(355, 40%, 35%) |
| OKLCH | oklch(42.6% 0.098 16.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B353B | 8.69:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #7B353B | 2.41:1 | Fails | Lc 14.6 | Not readable |
| #7B353B text on white | 8.69:1 | AAA | Lc 89.3 | Fine for body text |
| #7B353B text on black | 2.41:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EED1D2
oklch(88.5% 0.033 15.4)
-
Step 300
300
#E3B2B3
oklch(80.8% 0.057 17)
-
Step 400
400
#D3898C
oklch(70.6% 0.091 17)
-
Step 500
500
#C66A70
oklch(63.1% 0.117 16.9)
-
Step 600
600
#B15058
oklch(55.6% 0.127 17.1)
-
Step 700
700
#984048
oklch(49.1% 0.118 17)
-
Step 800
800 (this color)
#7B353B
oklch(42.6% 0.098 16.9)
-
Step 900
900
#642F33
oklch(37.7% 0.076 16.7)
-
Step 950
950
#3B1C1E
oklch(27.1% 0.049 16.8)
#7B353B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #45423B | 0.105 |
| Deuteranopia (no green cones) | #565139 | 0.099 |
| Tritanopia (no blue cones) | #862B37 | 0.027 |
| Achromatopsia (no color) | #4B4B4B | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B353B
#7B353B
oklch(42.6% 0.098 16.9)
- #005A5C
#005A5C
oklch(42.4% 0.072 197.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B353B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Purple Brown #673A3F ΔE 0.040
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.061
- Chestnut #742802 ΔE 0.063
- Brown Red #922B05 ΔE 0.065
- Auburn #9B2226 ΔE 0.068
- Brick Red #8F1402 ΔE 0.069
Use #7B353B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.