#7B3496
Closest named color: Rebecca Purple (#663399). oklch(46.6% 0.162 315.4), rgb(123, 52, 150).
Aa
White text reads best on this color (7.57:1).
About this color
#7B3496 is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.162 and its hue 315°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.043 away. White text reads best on it, at 7.57:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.162) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.77:1 |
| White text | 7.57:1 |
Values
| HEX | #7B3496 |
| RGB | rgb(123, 52, 150) |
| HSL | hsl(283, 49%, 40%) |
| OKLCH | oklch(46.6% 0.162 315.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3496 | 7.57:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #7B3496 | 2.77:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #7B3496 text on white | 7.57:1 | AAA | Lc 85.7 | Fine for body text |
| #7B3496 text on black | 2.77:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E6F5
oklch(93.7% 0.023 314.7)
-
Step 200
200
#E4D1ED
oklch(88.5% 0.043 315)
-
Step 300
300
#D4B2E4
oklch(80.9% 0.078 314.9)
-
Step 400
400
#BE87D6
oklch(70.6% 0.126 315.2)
-
Step 500
500
#AE67CB
oklch(63.2% 0.161 315.4)
-
Step 600
600
#994BB7
oklch(55.5% 0.175 315.6)
-
Step 700
700 (this color)
#7B3496
oklch(46.6% 0.162 315.4)
-
Step 800
800
#6A3280
oklch(42.7% 0.135 315.4)
-
Step 900
900
#562D67
oklch(37.7% 0.105 315.1)
-
Step 950
950
#331B3C
oklch(27% 0.066 316.2)
#7B3496 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0C5099 | 0.155 |
| Deuteranopia (no green cones) | #335694 | 0.133 |
| Tritanopia (no blue cones) | #794660 | 0.106 |
| Achromatopsia (no color) | #545454 | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3496
#7B3496
oklch(46.6% 0.162 315.4)
- #336900
#336900
oklch(46.5% 0.137 135.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3496, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.043
- Warm Purple #952E8F ΔE 0.053
- Light Eggplant #894585 ΔE 0.060
- Dark Magenta #8B008B ΔE 0.063
- Purple #800080 ΔE 0.068
- Purply #983FB2 ΔE 0.074
- Grape #7209B7 ΔE 0.078
- Bluey Purple #6241C7 ΔE 0.094
Use #7B3496 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.