#7B343D
Closest named color: Brownish Purple (#76424E). oklch(42.5% 0.099 14.5), rgb(123, 52, 61).
Aa
White text reads best on this color (8.74:1).
About this color
#7B343D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.099 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 8.74:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.40:1 |
| White text | 8.74:1 |
Values
| HEX | #7B343D |
| RGB | rgb(123, 52, 61) |
| HSL | hsl(352, 41%, 34%) |
| OKLCH | oklch(42.5% 0.099 14.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B343D | 8.74:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #7B343D | 2.40:1 | Fails | Lc 14.5 | Not readable |
| #7B343D text on white | 8.74:1 | AAA | Lc 89.5 | Fine for body text |
| #7B343D text on black | 2.40:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EED1D2
oklch(88.5% 0.033 15.4)
-
Step 300
300
#E4B2B5
oklch(81% 0.058 14.4)
-
Step 400
400
#D4888E
oklch(70.6% 0.094 14.6)
-
Step 500
500
#C66973
oklch(63% 0.118 14.3)
-
Step 600
600
#B24F5B
oklch(55.7% 0.129 14.8)
-
Step 700
700
#983F4B
oklch(49% 0.12 14.4)
-
Step 800
800 (this color)
#7B343D
oklch(42.5% 0.099 14.5)
-
Step 900
900
#642F35
oklch(37.8% 0.077 14.3)
-
Step 950
950
#3B1C1F
oklch(27.1% 0.049 14.7)
#7B343D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43423D | 0.109 |
| Deuteranopia (no green cones) | #55503B | 0.100 |
| Tritanopia (no blue cones) | #862A37 | 0.026 |
| Achromatopsia (no color) | #4B4B4B | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B343D
#7B343D
oklch(42.5% 0.099 14.5)
- #005A5A
#005A5A
oklch(42.3% 0.072 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B343D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Purple Brown #673A3F ΔE 0.040
- Red Brown #8B2E16 ΔE 0.054
- Rust Brown #8B3103 ΔE 0.064
- Chestnut #742802 ΔE 0.065
- Red Wine #8C0034 ΔE 0.067
- Brown Red #922B05 ΔE 0.068
- Auburn #9B2226 ΔE 0.069
Use #7B343D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.